B2B Thought Leadership Writer

Looking for 3 contract writers for Intellum!

1️⃣ B2B SaaS Comparison & AEO/SEO Content Writer

2️⃣ B2B Thought Leadership Writer, Customer Education / L&D

3️⃣ Technical Content Writer, SaaS Use-Cases and Product Explainers

These are all posted through Upwork. Linking to each role in the description. Please take a look and/or tag a friend! :)

Posted by: Shannon Howard

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Summary

We're Intellum, a 25-year LMS used by Google, Amazon, Meta, and Stripe. We're hiring a contract writer to own our point-of-view content: the pieces that take a real position on where our category is headed, and the original-research content built from our proprietary data. This is the writing that gets quoted by other people. If you optimize for keywords instead of arguments, this isn't your seat. There's a paid test, and we pay for it.

What you'll write

• POV pieces on live debates in customer education and L&D (for example, where customer education should report inside a company, or how ROI is being measured beyond course completions)
• Original-research and data-study content built from our survey datasets
• Bylined thought leadership developed from interviews with our internal experts and customers

What you need to be good at

• Real credibility in or near L&D, customer education, or customer success, or the interviewing skill to earn the room fast
• Pulling a genuine argument out of a founder or a customer in an interview
• Taking a position and defending it. We don't want both-sides hedging. Strong first-person, point-of-view writing that reads unmistakably human
• Tracing every statistic to its original primary source, dated. No recycled secondhand stats.

Nice to have

Experience turning survey or proprietary data into published research An existing presence in the L&D or customer education conversation

What "done" looks like (every piece)

Every deliverable lands as a Google Doc with a clear heading hierarchy, a meta title (under 60 characters) and meta description (under 155), a proposed URL slug, the target query or angle noted at the top, two to four internal link suggestions, and a sourcing appendix with a dated primary source for every statistic. If you can turn a dataset into a clean chart, or spec one precisely enough for us to build, include that. Two rounds of revision are included.

How we work, and what you get from us

We hand you the data, the buyer-language extracts, and scheduled interviews with the people worth talking to. You won't be cold-emailing anyone. We don't pay by the word. POV pieces usually run 800 to 1,500 words; research pieces run longer because the data earns the space.

On AI tools and our bar Use AI tools for research and speed if you like. Every piece still passes a strict editorial and anti-slop check before it publishes, the final has to be original, and we may run AI-detection. The whole point of this role is a human point of view, so writing that reads machine-made is a fail. Recycled or plagiarized work ends the contract.

The details

Ongoing contract, roughly 8 to 12 hours a week to start (around one POV piece weekly plus a larger research piece monthly), 3-month initial term with strong potential to continue. Likely project or retainer rather than pure hourly.