SEO and AI Search Strategist

SEO is one of those topics that's always intrigued our clients (and me.) When you show someone how they're doing vs. their competition, data on keywords, website traffic, etc. ... they're just fascinated.

For me, I'm always so in awe of the people at emagine who not only understand business and marketing so well, but also the complexities of Google's algorithm, data, analytics, etc.

We have an opportunity at emagine / emagineHealth for an SEO and AI Search Strategist to join our brilliant team and work with some of the coolest healthcare and life sciences clients in the world. Demand for SEO is on fire right now! Full-time, remote position, family-like company culture, incredibly stable/loyal company.

Posted by: Krystal Galewski, Talent Engagement Manager

Who We Are

emagineHealth is the Digital-First Agency for Healthcare and Life Sciences.

We're a team of 50+ individuals located across the U.S. with a passion for health. Our clients are saving, extending and improving lives — and we're connecting them to the patients, caregivers and healthcare professionals who need them. With 25+ years of experience working with 2,000+ brands, we're one of the most experienced teams in Digital-First marketing for the healthcare and life sciences sectors.

About the Opportunity

emagineHealth is seeking an experienced, client-facing SEO & AI Search Strategist to join our growing Digital Marketing team. This role is at the intersection of traditional SEO and the rapidly evolving world of AI-driven search, including generative engine optimization (GEO) and visibility in platforms like ChatGPT, Gemini, and Perplexity.

Our clients operate in B2B life sciences, biotechnology, medical device, pharmaceutical, healthcare technology, and related sectors. We help connect them with the right audiences: clinicians, researchers, payers, and industry buyers. Your work will help ensure our clients are found not just in Google, but in the AI-generated answers that are redefining how information is discovered.

As a full-service agency, our SEO team has access to in-house brand strategists, designers, web developers, copywriters, and technical support staff.

The Role

This is a full-time remote role responsible for creating, implementing, and managing complex search strategies, spanning both traditional SEO and AI-powered search optimization, for B2B life sciences clients.

This is not a heads-down execution role. You will have regular direct client contact, leading strategy conversations, delivering insights, and staying ahead of a rapidly shifting search landscape.

Responsibilities

Client and Strategy

• Serve as the day-to-day point of contact for dedicated client accounts
• Develop and execute comprehensive SEO and AI search strategies aligned to client business goals
• Lead regular client calls, translate data into clear insights and actionable recommendations
• Report on performance and evolving opportunities across traditional and AI-driven search

Traditional SEO Execution

• Perform website audits covering technical health, on-page factors, and content gaps
• Conduct competitive research and keyword research; assemble prioritized recommendations
• Execute on-page optimization and content updates within WordPress
• Build and implement internal linking strategies
• Explore buyer personas and map content to B2B buyer journeys

AI Search and Generative Engine Optimization (GEO)

• Monitor and optimize client visibility in AI-generated answers across ChatGPT, Gemini, Perplexity, and other generative platforms
• Research how target audiences use AI tools to find information, and translate those insights into content and structure recommendations
• Implement and validate structured data and schema markup to improve AI readability and citation potential
• Guide AI content strategy, overseeing how AI-assisted content is created, edited, and published in alignment with brand and compliance standards
• Stay current on GEO best practices, algorithm shifts in AI search, and emerging platforms

Reporting and Analytics

• Deliver performance reports for clients across both traditional and AI search channels
• Conduct data deep-dives using in-house, third-party SEO and analytics tools
• Track KPIs, surface trends, and make data-backed recommendations

Requirements

• Experience: 3–5+ years of dedicated experience in SEO, digital content strategy, or web optimization, with a proven track record of adapting to generative search features.
• AI and LLM Literacy: deep understanding of how conversational AI tools retrieve and prioritize web content (Retrieval-Augmented Generation / RAG), and familiarity with prompt engineering concepts.
• Semantic SEO Mastery: expert knowledge of entity-based search tactics, semantic NLP optimization, and structured data implementation.
• Analytical Rigor: proficiency with GA4, Search Console, and enterprise SEO suites.
• Technical Basics: solid understanding of HTML/CSS, JavaScript SEO bottlenecks, and CMS platforms to seamlessly brief web development teams.
• Proven ability to manage multiple enterprise B2B client accounts simultaneously
• Experience with Google Analytics 4, Google Search Console, and Google Tag Manager
• Active Google Analytics certification
• Experience monitoring and reporting on AI search engine visibility (ChatGPT, Gemini, Perplexity)
• Hands-on experience with prompt/query research for AI search behavior
• Strong knowledge of Google best practices, Core Web Vitals, E-E-A-T, and evolving quality guidelines

Preferred Experience

• Background in B2B marketing, life sciences, healthcare, or regulated industries
• Familiarity with FDA-regulated content environments and awareness of compliance considerations
• Working knowledge of WordPress CMS for content execution

Software Tools Utilized

Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, Screaming Frog, Page Optimizer Pro, Google Rich Results Test / Schema markup validators, ChatGPT, Gemini, Perplexity, Claude, Bing Webmaster Tools, ClickUp, Slack.

Perks and Benefits

• Remote-first, US-based team with a collaborative culture
• Medical and dental insurance
• 401(k) with match
• Graduated PTO / vacation policy
• Professional development reimbursement
• Fitness / wellness reimbursement
• HeyTaco recognition app on Slack, give thanks and earn rewards
• On-the-job training and development support