Senior Product Marketing Manager

About Us

Rayda is an asset lifecycle management company, enabling businesses to acquire, manage, track and dispose of their fixed assets globally.

Job Description

This is a remote position.

Rayda is a B2B SaaS company selling IT lifecycle, device management, and support solutions to technical buyers (IT Managers, Heads of IT, CIOs) at other B2B SaaS companies.

This role exists to own how Rayda goes to market.

Your job is to turn real market signals into clear positioning, focused messaging, and repeatable go-to-market execution across multiple products. You will work across Sales, Product, Demand Gen, and Comms, with direct ownership over narrative, focus, and market testing.

This is a role with real accountability. It is not a copy-only or support-only PMM position.

What success looks like

Rayda has a clear, credible narrative that resonates with technical buyers

Each product has a defined ICP, use case, and buying trigger

Messaging is consistent across sales, website, and campaigns

Market tests lead to clear decisions about focus and segmentation

Sales conversations are clearer and more predictable

Core responsibilities

1. Positioning and messaging (primary)

• Own Rayda’s positioning and product narratives
• Define ICPs, personas, and buying triggers for technical audiencesMaintain messaging consistency across sales and marketing
• Decide what messaging should not exist

2.⁠ ⁠Go-to-market strategy across products

• Define the role each product plays in the GTM strategy
• Clarify who each product is for (and who it is not for)
• Shape launch, pilot, and partner narratives
• Prevent effort being spread too thin

3.⁠ ⁠Market testing and learning

• Design and manage messaging, segment, and channel tests
• Partner with Demand Gen to execute experiments
• Measure results and turn them into clear GTM decisions
• Kill ideas that do not validate in the market

4.⁠ ⁠Sales enablement and alignment

• Work closely with Sales to understand objections and deal friction
• Own sales enablement assets (decks, one-pagers, narratives)
• Ensure assets are practical, reused, and grounded in real conversations

5.⁠ ⁠Collaboration and insight

• Feed validated market insight back into Product
• Partner with Comms & Brand to turn narratives into content
• Ensure marketing activity ladders back to GTM goals

How you are measured
You will be evaluated on:

• Clarity and credibility of positioning with technical buyers
• Effectiveness and reuse of sales enablement assets
• Quality of market tests and resulting decisions
• Alignment between marketing activity and target ICPs
• Ability to explain why deals are won or lost

Requirements

This role is a strong fit if you:

• Have PMM experience in B2B SaaS selling to technical audiences
• Experience executing GTM strategy for the UK, US and EU Market
• Deep understanding of the UK, US and EU Market
• Have worked with IT managers, security teams, or CIO-level buyers
• Are comfortable running and interpreting market experiments
• Can make trade-offs and defend focus
• Care about outcomes more than volume of output

This role is not a good fit if you:

• Want a narrow or purely executional PMM role
• Prefer brand-led marketing over GTM clarity
• Avoid direct interaction with sales or customers

First 90 days (expected outcomes)

• 30 days: Clear ICP definitions and core narratives
• 60 days: Market tests running with defined success criteria
• 90 days: Consistent messaging and evidence of improved sales clarity

If you want real ownership over positioning, experimentation, and go-to-market strategy for a technical B2B product, this role is for you.

Benefits