Content Marketing Manager

Overview

TrustArc is looking for a strategic, hands-on Content Marketing Manager to drive content that builds awareness, supports demand generation, and positions TrustArc as a leader in privacy and governance. This role creates compelling content for privacy, legal, security, and executive audiences across the full buyer journey. The ideal candidate is a strong storyteller who understands how content drives pipeline and revenue, and is able to report on it. This position reports to the VP of Demand Generation.

What You'll Do

• Content Strategy: Lead the development and execution of a content strategy aligned to revenue goals and priority ICPs. Own and manage the cross-channel editorial calendar to ensure consistency and impact, while aligning major content initiatives to product launches, regulatory developments, and key market moments.
• Demand Generation Support: Partner with internal stakeholders and external resources to create high-performing demand assets, including blogs, eBooks, guides, and landing pages. Ensure all content is optimized for both paid distribution and organic discovery to maximize reach, engagement, and lead conversion.
• Thought Leadership: Elevate TrustArc executives as credible industry voices by developing strong POV content focused on privacy, AI governance, and regulatory change. Build a consistent thought leadership presence that supports brand authority and drives strategic conversations in the market.
• SEO & Performance: Own the SEO-driven content roadmap and continuously optimize website content for both search visibility and conversion performance. Track engagement and pipeline impact, using performance insights to refine strategy and improve ROI.
• Collaboration: Work closely with Product Marketing to ensure alignment on messaging and positioning, and manage external writers or agencies as needed to scale content production effectively.

What You'll Bring

• 5+ years of B2B SaaS content marketing experience.
• Strong writing and editing skills.
• Proven ability to tie content to pipeline results.
• Extensive experience with Google Analytics and analytics tools. Ability to interpret website and blog statistics and identify areas for optimization.
• Familiarity with Marketo and Salesforce.
• Ability to translate complex topics into clear, compelling content.

What We Offer

• Health, Vision, and Dental Care (also available for partner).
• Endless PTO Program.
• 100% Work from Home.
• Opportunities to participate in health-focused activities - mindfulness, wellness, active lifestyle.
• $2,500 active employee referral program

Compensation: up to $90,000 per year

Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.​​