Location
- United Kingdom
The role
App store copy that gets tested, measured and rewritten: screenshot captions, store metadata, in-app events, CRM campaigns and storyboards for client apps that include a mobile gaming company and a large US retailer. You'll own copy from brief to final QA, move between very different brand voices under tight character limits, and use test results to sharpen the next round. An agency background is expected; ASO knowledge is optional because the team teaches it. Remote in the UK.
At a glance
- Level
- Senior
Tools and skills
Skills
Strategic ThinkingCuriosityConversion CopywritingStoryboardingBrand Voice AdaptationProofreadingCommercial ThinkingConversion OptimizationSEO CopywritingDigital CopywritingCreative StrategyTime ManagementCopywritingCreative TestingBrand VoiceClient PresentationPerformance MarketingStakeholder ManagementUX WritingProject ManagementCommunicationCollaborationAttention to DetailPerformance CopywritingOwnership