Senior Content Marketing Manager

Working at Thoropass
Thoropass makes it as easy to do the right thing as it is to check a box. Our team members believe that partnership lightens the load. Not everyone can be an expert at everything – lending each other support in areas of weakness strengthens everyone’s offering. We collaborate openly and enthusiastically; without ego. Thoropass makes it as easy to do the right thing as it is to check a box.

What We Do
At Thoropass, we’re compliance experts, so you don’t have to be. Pairing easy software that’s always getting smarter with expert guidance and continuous monitoring, we integrate into your process to prepare you to pass any audit every year with flying colors. Hundreds of growing companies use Thoropass’s compliance automation platform, expert services, auditors, and partner ecosystem to get and stay compliant over the lifetime of their business.

We are a rapidly expanding team based in New York. We were founded in May 2019 and raised our Series C funding in November 2022. Our top investors include J.P. Morgan, PayPal Ventures, Fin Capital, Centana, and Bain Capital. We're growing customers and revenue dramatically and we’re poised for continued break-out growth in 2023 and beyond.

Responsibilities

Strategy Development:

• Define the overall content strategy aligned with Thoropass’s brand and business goals.
• Create content roadmaps that address key buyer personas rather than just focusing on SEO metrics.

Team Leadership & Collaboration

• Recruit, onboard, and manage a network of agencies and freelance talent.
• Work closely with product marketing, design, and subject matter experts to produce content that resonates.

Content Execution & Management

• Oversee the production of high-quality articles, whitepapers, case studies, videos, and other formats.
• Ensure consistency in tone, style, and messaging across all channels.

Performance & Optimization

• Analyze content performance data to continually refine strategy and maximize engagement.
• Stay current with industry trends and adjust tactics to maintain a competitive edge.

Cross-Functional Partnership

• Collaborate with broader marketing teams to ensure content initiatives support overall demand generation and branding efforts.

What You Need to Excel

• Proven Expertise: 5+ years of experience developing content that resonates with senior technical leaders in a B2B SaaS environment. Exceptional writing and editing skills with meticulous attention to detail. Hands-on experience with content platforms, including SEO, CMS, and AI tools.
• Strategic & Tactical Agility: A track record of developing and executing successful content strategies that drive engagement and conversion. Demonstrated ability to recruit and manage diverse creative teams.
• Analytical & Results-Driven: Strong command over data-driven content performance metrics, and an ability to translate insights into actionable improvements.
• Persona-Focused Mindset: Adept at writing for defined personas in a technical space, ensuring that content speaks to real challenges and aspirations—not just optimized for search engines.
• Project Management: Excellent organizational skills with the ability to balance multiple projects and deadlines seamlessly.

Compensation:

• The salary range for this position is $110-$130k base compensation with bonus opportunity and will be based on experience and skill set
• Immediate access to health, dental, and vision care
• Early equity in a fast-growing company
• Hybrid work from home model
• Flexible PTO
• Stipend for home office equipment
• Monthly wellness stipend

Equal Opportunity

Thoropass provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Even if you feel you don’t meet every requirement, consider applying! Thoropass acknowledges the research which shows that women and people of color are less likely to apply for jobs when they don’t meet all of the stated qualifications. However, we’re looking for authentic innovators to blaze new trails and you just may be the right person for this or another role

📢 Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.