Content Strategist, Organic (Hybrid)

We’re looking for a Content Strategist, Organic to unlock rapid traffic growth, capture prospect emails en masse, improve content conversion rates across our website, and provide top-tier content experiences to the small business owners we serve.

Reporting to the Content Marketing Lead, this role is for you if you love to blend right-brain creative vision with a left-brain obsession with trackable results–and if you want to reimagine what high-value content programs look like in a post-AI world.

You are a bar raiser, this means you come with:

• Experience - 4+ years of experience in content marketing, with tales to tell of SEO writing, keyword research, and revenue-accountable traffic growth
• Creativity - You have strong writing and editing skills, and you need to push organic execution beyond just “SEO content”
• Organization - You’re obsessed with project and resource management, focusing on agility over depth of process, and have experience managing Asana or a similar tool
• SEO Know-How - Deep familiarity with SEO tools (e.g., Google Search Console, Ahrefs, SurferSEO) to develop data-driven strategies and measure performance
• Curiosity - You’re not scared of the post-AI future, and have a keen interest in both leveraging and ranking for AI systems–without sacrificing the human reading experience
• Small Business Love - You earnestly love the small business community, and believe adding your touch to our content will actually make their lives better
• Collaboration - You’ll make the most of relationships across sales, support, CRO, SEO, product marketing and analytics to get sh** done in a way that’s valuable inside and outside the content team

Bonus points for:

• Experience writing for a small business audience (especially journalistically)
• Experience with SMB SAAS–or running a small business of your own!

You will make an impact by:

• Researching, pitching, and managing a quarterly strategic content calendar based on product roadmap, existing successes, customer insights, refresh opportunities, and company objectives
• Managing high-velocity content production (blogs, checklists, etc.) across a team of whip-smart writers, editors, and agencies without sacrificing quality
• Centering the customer by introducing customer interviews, testimonials, and value adds to existing content in partnership with our product marketing and brand teams
• Measuring performance at all funnel stages, from impression to click to download to sign up to MRR, so you’re hyper-aware of our content program’s impact
• Getting more from less by working with the CRO team to unlock content-driven sign up growth; the SEO team to ensure everything we publish hits every technical requirement; and our design resources to optimize existing content with rankable images
• Constantly developing your freelancers by treating them as members of our team, and ensuring we’re hitting goals while developing our resource pool–leading to even stronger results

What We Offer 

• Stock Options - Everyone is an Owner! 
• Competitive group health benefits  coverage for you and your eligible dependents
• Group Investments, TFSA as well as an RRSP plan which offers a 4% company match
• Employer supplemented Medical, Dental, and Vision Insurance Plans
• Company-paid holidays and 20 days accrued PTO per year
• Continued learning and development stipend
• Paid parental leave after 1-year of service
• Top-of-the-line equipment and stipend for workspace setup
• Work from home days, Monday, Thursday, & Friday
• Meals provided at our vibrant workspaces
• Team offsites and monthly opportunities to engage with fellow Homies

What to Expect During the Interview Process:

• Meet the Talent Acquisition team
• Meet the Hiring Manager
• Participate in a Technical Interview
• Meet the Leadership team
• Professional Reference Checks
• Background Check + Offer Stage
• Welcome to the team, Homie💜🎉

Diversity, Equity, and Inclusion at Homebase

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply!

**Interview Recording Notice

By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.

About Us

Our mission is to make small business teams unstoppable.

Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.

We're based in San Francisco, Houston, Denver, and Toronto. We're backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.

You'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We’re revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve.

So what do you say, will you join us on our mission to empower small businesses?