At Appcues, content isn’t just another marketing activity. From day one, our founders believed in creating high-quality, ungated content that adds real value and moves our market forward. That belief has led to the team building some amazing things over the years—from top-of-funnel resources like our award-winning Appcues Blog and the Product-Led Growth Collective, to structured learning experiences (Product Adoption Academy) and interactive tools like our Product Launch Planner—and we’re just getting started.
We're looking for a proven Senior Content Marketing Manager who gets excited about big goals and knows how to transform educational content into growth engines. We've got an incredible product story, passionate customers, and a wealth of product experience data to work with. In short, the opportunity is huge.
If that gets you excited, you're our people.
About the Role
- Own Appcues’ content production engine, ensuring content milestones are properly scoped and delivered on schedule and with exceptional quality.
- Align content priorities with customer needs and business objectives, working in lock-step with product marketing, product, sales, and CX.
- Lead the content atomization process — turn big ideas into dozens of high-impact touchpoints that dominate across channels (YouTube, LinkedIn, Appcues’ blog, email, and beyond).
- Build and execute distribution strategies that maximize content reach, engagement, and conversion.
- Measure and report on content performance metrics, constantly optimizing for engagement and conversion.
- Coach and develop junior content team members and freelance contributors as we scale our operation.
About You
- You're strategically minded and tactically brilliant, and you know how to turn complex product concepts into compelling content narratives.
- You've previously managed end-to-end content programs at SaaS startups for at least 5 years.
- You have a background in SEO, but understand that the old playbooks don’t work anymore. That doesn’t scare you—it drives you.
- You’re familiar with both sales-led and product-led growth models and how content plays a role pre- and post-sale.
- You know how to build content calendars and manage complex production workflows across multiple stakeholders.
- You get technical concepts and can translate complex functionality into clear, benefit-focused messaging.
- You're an AI innovator—you've already incorporated AI tools into your workflow and can demonstrate how they've amplified your impact.
- You're fiercely self-directed in your approach—you don't wait for permission to pursue an opportunity or solve a problem.
- You're relentlessly curious in your approach—always asking "why?" and "what if?" to uncover the most compelling angles.
- You have a sense of humor—we don't do bland, corporate work. We aspire to not only deliver results but enjoy the journey.
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