Outbound Content Specialist

Online Optimism is hiring for a new internship specialty: our first Outbound Content Specialist! This paid internship ($17/hour) is fully remote, 25–40 hours/week, starting in the fall. It involves link and citation building as well as email marketing.

Posted by: Lauren L. Walter, Senior Content Director

Outbound Content Specialist

This is a fully remote, 25–40 hour / week Specialist position for Fall 2026. We're seeking an Outbound Content Specialist to work with our team as they learn how companies earn citations and links, and how to write the newsletters that keep their audiences engaged. This is a great fit for someone building a portfolio in digital PR, SEO, email marketing, or content marketing. You'll work directly on real client accounts, pitching journalists and publications, tracking placements, and drafting newsletters that actually get sent.

Job Responsibilities

• Researching journalists, publications, directories, and niche sites that are worth pitching for client citation and link opportunities
• Building and maintaining outreach and placement trackers so every client's link profile is documented and up to date
• Drafting, formatting, and scheduling newsletters for client accounts
• Reviewing newsletter performance (opens, clicks, unsubscribes) and bringing ideas for what to test next

Where You'll Work

Online Optimism is an award winning creative digital agency founded in 2012 recognized for our commitment to staff and company culture. We've been named a Best Place to Work in New Orleans 8 times.

We offer a hybrid work environment where you can choose to work in-office at our headquarters in New Orleans, or at home every day. Specialists must have residency in Louisiana, Colorado, Florida, Georgia, Illinois, or Texas.

Who Are We Looking For?

You Want

• To build your SEO, content writing, or email marketing portfolio.
• Real, hands-on experience working on live client accounts, not practice projects.
• To learn how a link goes from a cold pitch to a published citation.
• To see your writing go out to real subscriber lists and measure how it performed.

You Have

• Strong writing skills, especially the kind that make a stranger want to reply.
• Comfort with research and the patience to dig for the right contact.
• Organizational skills and attention to detail, since outreach lives and dies by follow-up.
• An interest in SEO, content writing, or email marketing, and a willingness to learn the parts you don't know yet.
• Reliability and consistency across multiple client accounts at once.

Our Application Process

Strong candidates will be contacted via email to complete a 2-hour assignment for fake clients, which you will be compensated for with a $35 Visa gift card. Top candidates meet with the VP of People for a recorded final 15–45 minute interview.

The Fall Specialist term usually runs August through December; at least 12 weeks, up to 16.