Marketing Copywriter

Location: Toronto, hybrid (3 days in office) | Job Type: Permanent | Salary: $70,000 - $90,000 / year (CAD)

Casting Call

Marketing Copywriter who:

• Loves splashing around in the words, yours and theirs.
• Has a knack for living inside different voices.
• Knows when it needs wings and when it needs to walk.

ScopeWhat’s in the role.

Mission

Bring the words that sharpen insights, shape ideas, and solve briefs.

Responsibilities

• Write in a variety of styles and voices, formal to irreverent, and beyond.
• Copy edit with a balance of adaptability and attention to detail.
• Translate briefs and brands into effective copy, stories, and content.
• Collaborate with project teams from early ideation to final delivery.
• Craft social media blasts, keynote decks, ebooks, emails, and more.
• Champion the defined creative direction and messaging strategies.
• Lead copy discussions, presentations, and execution.
• Own the craft, quality, and coherence of the work.
• Report to and support the Story Team Lead.

Rewards

• Salary range of $70K – $90K
• Clear path to career advancement, salary increases, and bonuses.
• Benefits package (family, health, wellness, dental, vision, prescription, etc.).
• Paid time-off (holidays, vacation days, sick and wellness days, etc.).
• Work in a flexible hybrid model, with 3 days in-office.
• Friendly office environment, personal space, and a fully stocked kitchen.
• And more to support the whole you.

Casting Criteria

Culture AlignmentWhat we aspire to.

• Team player in it for the long game.
• Lifelong learner with a growth mindset. 
• Personal and professional development, supporting the same for others.
• Aim for excellence. Don’t be complacent. Go to 11.
• Welcome open, direct communication and feedback.
• Embrace the occasionally  messy reality of a rapidly growing and dynamic workplace. Lean in with optimism and responsibility.
• Embody a strong back, soft front, open mind, light heart, high EQ, and enduring grit.
• Respect and reflect the company’s core values.

Competency + ProficiencyHow you rock the role.

• Ask timely, effective questions.
• Embrace ambiguity as raw materials for clarity.
• Simplify complexity into clear, concise, and compelling language. 
• Write effectively for any purpose, audience, brand, and format.
• Understand enough behavioural psychology to nudge perceptions.
• Balance a rich vocabulary with the discipline to write simply. 
• Edit your own work (and the work of others) fastidiously.
• Stand by your best ideas while staying open to better ones. 
• Pay attention to every detail. Remove the ones that aren’t needed.
• Use AI to enhance deep thinking, not replace it.
• Present your work to clients with enthusiasm, grounded by solid rationale
• Work independently and collaboratively with equal enthusiasm.

SuitabilityHow to qualify for this role.

Must-haves

• Competency and proficiency as outlined above.
• A mix of inquisitive, creative, and critical thinking.
• A deep love and a keen eye for the written word.
• Portfolio with work samples showing craft, range, wisdom, and ingenuity.
• Minimum 5 years of experience in marketing copywriting on the agency or client side.
• Experience with creative marketing and communications.

Great-to-haves

• Expertise in B2B marketing and executive-level communications.
• Affinity for unconventional thinking and breakthrough strategies.
• Avid reader/writer on a range of topics, including thought leadership. 

Nice-to-haves

• An inclination to play, do, and teach.
• A fascination with the uncommon.
• An oddity that is all your own.
• A degree useful to this role (Marketing, Advertising, Communications, Business, Psychology, Philosophy, Journalism, English Literature, etc.).