Lead Editor
AskCatGPTWe are hiring for 10 (ten!) roles across the Smooth universe:
1️⃣ Social Media Freelancer @ The Publish Press
→ Work with Syd and Hannah to grow the Publish IG (@thepublishpress)
2️⃣ Brand Partnerships Associate @ Smooth Media
→ Help brands build marketing campaigns with Smooth creators
3️⃣ Brand Partnerships Associate @ Energy Central
→ Partner with utility industry companies to reach our audience of 200k+ energy pros
4️⃣ Lead Editor @ AskCatGPT
→ Be the lead short form editor for one of the fastest-growing creators (and general beast of a human being) Cat Goetze
5️⃣ People & Talent Manager @ Smooth Media
→ Lead up our people department at Smooth, with a heavy focus on recruiting (see: this post)
6️⃣ Producer @ Ashley Christine:
→ Produce and shoot an interview-based science series for STEM creator Ashley Christine
7️⃣ Producer @ Energy Central:
→ Produce and manage Energy Central’s growing portfolio of multimedia shows
8️⃣ Reporter @ Energy Central
→ Curate, report and write the most important and impactful stories in electric power for EC’s daily newsletter (120k subs)
9️⃣ Creator Partnerships Manager @ Smooth Media
→ Build and manage your own roster of knowledge creator talent
🔟AI & Automation Builder @ Smooth Media
→ Help me optimize the crap out of all our internal tech + systems (starting freelance/project-based)
Please like, comment, subscribe~ to share this with your friends and foes. Hiring is hard :)
Posted by: Jenny Rothenberg
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Hiring Lead Editor @AskCatGPT
The Opportunity
My name is Cat and I'm the founder of CatGPT.
I am hiring a cracked short-form editor who will sit at the heart of the fast-growing CatGPT media platform. This is a highly creative, highly organized team member with excellent taste, team spirit, and ridiculously high follow through.
THIS IS NOT A STANDARD EDITOR POSITION.
This person’s core job is to turn hours of raw content into scroll-stopping reels. In many cases, you will be given raw footage without a brief or a script, and you will be expected to find the story, cut the fluff, and transform it into a scroll-stopping video centered around a single thesis. You will implement A/B tests with various hooks, adhere to content guidelines, maintain the systems that keep everything organized, and handle requests autonomously so I never have to think about the backend of my own content.
If this sounds like you, keep reading.
What You're Actually Doing
This role has three layers: (1) editing content, (2) operating the content system, and (3) protecting the brand. You own all three.
(1) Editing Content
This is the craft. The majority of your time is here, but the type of edit changes depending on the video.
1a. Talking-head shorts (the most common format): Cat sends you a 7-minute raw video — her in the car, talking about a take. No script, no notes, no guidelines. You cut it into a highly engaging 1:30 short. You overlay captions, stickers, relevant b-roll, text, memes, and graphics to strengthen the point. You obsess over hooks — text-on-screen hook, verbal hook — and you cut 2–3 versions, each with a different hook. You turn this around in 24 hours.
After feedback and final approval, you post all versions to TikTok and Instagram as trial reels. Two days later, you promote the top-performing version to all followers.
1b. BTS / day-in-the-life reels: Not everything is talking head. Some videos are Cat moving through her world — meetings, walkthroughs, events. You receive raw footage (often without a clear structure) and assemble a visually captivating reel with voiceover. You need to find the story in the footage yourself.
1c. Sponsored posts: These come with detailed approved scripts and sometimes approved graphics or overlays. The creative constraints are tighter, but the edit quality has to be just as high. You also write the draft captions for these posts.
1d. Proactive clips — the stuff nobody asks for: This is where great editors separate themselves. You're editing footage and you notice a moment — something funny, charming, unexpectedly human. You cut it into a clip with captions and a hook, and you send it to Cat for approval before anyone asks. Example: You're editing a video of Cat walking a designer through the empty Cat Labs space. Cat says, "You know that fig tree you got me?" The designer says, "Did it die?!" Cat walks away shaking her head — "Dead as a doornail." You spot it, clip it, add a hook, and send it over. That instinct is non-negotiable for this role.
(2) Operating the Content System
Editing is the craft. This is the machine. If the system doesn't run cleanly, everything falls apart.
2a. Organization: All content and footage lives in Dropbox and CapCut. You maintain a structure so clear and organized that anyone can find any past video at a moment's notice. This isn't a nice-to-have — it's a requirement.
2b. Special requests: A press contact needs a specific video without text on screen. You go into CapCut, find the video, strip the captions, export, and send it — without Cat's involvement whatsoever. You handle these autonomously, quickly, and without being asked twice.
2c. Posting and distribution: You own the posting workflow. You're not just editing and handing off — you're posting to TikTok, managing Instagram trial reels, tracking performance, and promoting winners. For sponsored posts, where required, you’re creating required Manychat automations, adding “links in bio” and reposting to stories.
(3) Protecting the Brand
3a. Brand guidelines: You follow them meticulously — and you build on them. As new guidelines emerge, you document them. Think of it as a living database that could be used to train a new editor below you tomorrow.
3b. Cat's voice and tone: This is the most important thing you protect. You know how to use effects, graphics, and music to enhance the message — not overpower it. If the edit is louder than Cat, you've failed. Tasteful, intentional, always in service of the content.
3c. The content universe: You understand that CatGPT it's a universe — multiple pillars, multiple formats, multiple tones. One week you're cutting a sharp take on creator-entrepreneurship. The next it's a raw, personal moment. You understand that flexibility and finding new formats isn't a disruption to the workflow — it is the workflow. Cat is an artist. So are you! You will make art together.
Who you are
- You are a top 1% talent. Not just in that you are a great editor, but that you are highly proactive, organized, creative, entrepreneurial, and curious. (This is not the time to be timid. In your gut, do you think you've got something special? If so, own it.)
- You consider yourself an artist. Deep down, you love making something from nothing.
- When you’re editing, you’re in a flow state. Hours fly by. It feels like a fun, creative challenge every single time.
- Your perspective on the future of technology bends towards optimism. You are constantly trying new tools, especially AI, to improve.
- You try before asking. You push on paper walls.
- You present solutions, not problems.
- You are constantly seeking faster, smarter ways of working.
- You are friendly!
- You welcome feedback with open arms.
If you are the perfect person for this role, please fill out the questions below. [click apply]