Head of Marketing

I’m hiring someone to lead marketing @ Durable.

Our vision is that everyone in the world should own a business.

It's the fastest shipping product org you will ever work with. Your job is to get that product into the hands of a BILLION people in the next few years.

This is the opportunity to write a new playbook on AI-first product led growth.

Light work, right?

Where we're at:

- team of 22, mostly based in Vancouver.
- Millions of users
- Significant revenue scale
- $20m raised

What’s in it for you:

- High ownership + equity upside
- The opportunity to build and scale an AI-first GTM motion
- Working on a great product that is net positive for the world
- A very hard and rewarding challenge
- Excellent comp/benefits/flexibility etc

I’ve got a list of what I think the most important parts of the role are, but ultimately you should tell me.

Our goal is to build a massive, important company that creates a good economic future.

I’m not looking for the most senior person in the room.

You are excited about doing the work. You are hands-on but can also zoom way out. You have good taste and can slice cohorts with precision. You do not care about job title or clout, just impact. You can recruit exceptional people.

You may come from a data background. An engineering background. A creative background. Experience at world-class product led orgs important. Bonus points if you use Cursor or Claude code.

The kind of people I like to work with:

- High agency, high horsepower, high energy
- Obsessive, creative, with great taste
- Growth and experimental mindset
- Move FAST

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About Durable: 

Durable builds technology that makes business ownership frictionless.

We believe in a world where everyone is a business owner. Whether it's a full-time, part-time, or side hustle - we want to make it frictionless to start and operate a business. Over 3 million business owners have launched with Durable.

We are generating significant revenue, well-funded by Silicon Valley investors, and growing extremely fast. Our vision is much bigger, and we're looking for incredible people to join our team and make an impact.

About the role: 

We’re hiring a Head of Marketing to build Durable’s marketing engine end-to-end. You’ll sit on the leadership team and own growth, brand marketing and product marketing, from first touch to paid conversion to long-term retention. Our product team is in the top percentile of shipping velocity, our GTM team must match that energy.

This is not a typical exec role. You will ship, test, break, and rebuild things yourself.

If you prefer decks, long planning cycles, or delegating before doing, this role will frustrate you.

You’ll work inside the product as much as around it: shaping positioning, onboarding, lifecycle, pricing moments, and upgrade paths. You’ll run fast, scrappy experiments across acquisition and activation, start programs based on what’s working right now at modern PLG and AI-native companies, and turn signal into repeatable playbooks without waiting for perfect data or layers of approvals. You will ship prototypes and production level apps.

You’ll lead a small, high-leverage team across brand and product marketing, lifecycle, GEO, and social, but you’ll stay hands-on. Expect to write copy, launch tests, dig into analytics, and use AI tools to move faster than teams 10x your size.

Our ideal candidate has scaled an early stage startup (revenue) by orders of magnitude, enjoys shipping weekly, killing bad ideas quickly, and is an owner. We also love former founders.

This is a hybrid role based in Vancouver. We are in-office twice per week on Mondays and Thursdays.

What you'll do: 

Build product-led growth

• Build an AI-native marketing engine
• Own core positioning and messaging
• Partner tightly with product to shape onboarding, activation flows, pricing, and upgrade paths
• Define ICPs and jobs-to-be-done, then turn them into in-product and lifecycle experiments
• Make the product do more of the selling over time

Build brand marketing as a growth engine

• Establish Durable as the default AI business platform for independent entrepreneurs
• Make Durable a top-of-mind AI tool through PR and founder-led storytelling
• Build scalable acquisition channels across paid, SEO/GEO, organic social, and partnerships
• Tie brand directly to signups, conversion, retention, and revenue

Own revenue and growth like an operator

• Own acquisition, activation, retention, and marketing-driven revenue outcomes
• Run a high-tempo experimentation engine across paid, organic, lifecycle, and product surfaces
• Manage CAC, LTV, conversion rates, and payback with a bias toward ROI, not optics
• Manage the marketing budget, headcount, and be ruthless about tracking the numbers that matter

Lead a lean team

• Build and lead a small team that punches above its weight
• Set clear priorities and move fast with imperfect information
• Collaborate deeply with Product, Customer Success, and leadership

What you'll bring: 

• You’ve built or rebuilt a marketing function at a high-growth company with <50 people
• You’re an ideator at heart: you generate and ship new growth and brand ideas without needing permission, process, or polish
• You’ve shipped product marketing: positioning, onboarding, lifecycle, pricing, and upgrades
• You’ve driven real growth in scrappy environments with minimal structure
• You’ve personally run experiments, no hiding behind agencies or giant teams
• You bring strong performance marketing fundamentals and know how to scale spend responsibly
• You’re fluent in modern analytics tools (PostHog, GA4, etc.)
• You have high agency, strong judgment, and a bias to action
• You are quality obsessed and have a knack for pushing your team to deliver excellent work (over volume, always)
• You have used AI for marketing far beyond ChatGPT
• Bonus: you have started a business or side gig and want to do it again

Who we want to work with

• High agency: you deliver results even when the path forward isn’t clearly defined
• Energizing: you elevate the team’s speed, performance, and morale
• Ambitious: you continuously raise the bar
• Obsessive: you dig deep into the weeds of your craft
• AI-native: you build systems over doing tasks, and are ahead of the mainstream usage
• Team player: you lift up others around you

Success in this role looks like

• Acquisition, activation, and revenue grow quarter over quarter
• CAC down, LTV up
• Marketing runs on clear experiments and repeatable playbooks
• Durable is a category-defining AI product

Why join us? 

At Durable, we’re committed to creating an environment where you can thrive. Here’s what you can look forward to:

• Hybrid work at Gastown HQ: Our well-stocked Vancouver office offers stunning views of the North Shore, and while we value in-person collaboration, you're free to work from home when you need to. Mondays and Thursdays are our in-office anchor days.
• Comprehensive benefits: Health and dental coverage to support your well-being.
• Home office stipend: Receive a stipend to create a comfortable and productive workspace.
• Professional development: We support your growth with opportunities like conferences, courses, and speaking engagements.
• Team events: Connect with your colleagues through retreats and team-building activities.
• Equipment: Start strong with a company-provided laptop and the tools you need to succeed.

Location:

This role will be hybrid, based in Vancouver.

Compensation: 

Base salary range $200,000-275,000 CAD, plus equity. This range is based on Vancouver, BC. Actual compensation is determined on a case-by-case basis and takes into account experience level and skillset. 

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