Content Specialist

What you will do

• Develop multi-channel content strategies that connect brand goals with audience behaviour across search, social, and emerging platforms
• Analyse organic and platform-specific behaviour to inform content and channel strategies, using insights to shape an asset mix that performs where it lives
• Research deeply and translate complex information into simple, human stories that resonate with target audiences
• Partner with SEO, PR, and Creative teams to deliver integrated channel plans and content that drives visibility, engagement, and conversions
• Transform strategic briefs into high-impact content ideation and implementation across multiple formats
• Lead content delivery across key client accounts, managing timelines and collaborating with cross-functional teams to provide quality output and service
• Track and interpret content performance metrics, using insights to refine strategies and demonstrate impact
• Identify content gaps and opportunities, developing ideas that address audience needs and strengthen brand authority
• Contribute to improving internal content workflows, ensuring efficiency and quality in how strategies move from insight to execution

Requirements

• At least 3 years’ experience creating and leading content and channel strategies
• Strong storytelling skills — able to simplify complex ideas into clear, relatable narratives for a target audience
• Excellent written, creative, and verbal communication skills, with the ability to adapt across tone, audience, and platform
• Experience creating audience-first content across editorial, video, and social channels
• Strong grasp of SEO principles, on-page optimisation, and how to tailor content for evolving AI search and discovery behaviours
• Comfortable interpreting and acting on performance data, using tools such as Google Analytics, Ahrefs, and SparkToro
• Confident working in fast-paced, collaborative environments, managing multiple priorities and stakeholders
• A track record of cross-functional collaboration, aligning content with broader marketing and brand strategies
• Experience conducting content audits and gap analyses, identifying areas to strengthen visibility and engagement
• Proficiency in CMS platforms and digital content tools, and a curiosity for testing new formats, approaches, and technologies

Location

Leeds or London

Salary

Leeds: £30,000 - £32,500
London: £34,000 - £36,000

Diversity & Inclusion

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.

We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.

We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.

If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.

Department

Content

Locations

Leeds

Yearly salary

£30,000 - £32,500

Employment type

Full-time

Contact: Chloe Ziliukas

Talent Acquisition Specialist – People

Leeds

Perks & Benefits

• Flexibility
  We understand that everyone works differently, so we provide them the freedom to work how they want, when they want and where they want. No role is ever fully remote as we want people to be spending time with one another in person – however, we will support you in making sure you are supported in what ways of working suit you best. 
• Experience
  Work alongside one of the most experienced digital teams in the industry, and collaborate directly with clients at some of the world’s largest brands and high-growth startups.
• Wellbeing
  We actively care for our team’s physical, mental and financial wellbeing.We run various company initiatives to help promote physical wellbeing – yoga, running club, 5-a-side football to name a few.We believe in taking a proactive approach when it comes to all our people’s mental wellbeing. As such we have partnered with experts from Vitality as well as trained Mental Health First Aiders, who our people can turn to in times of need
• Trust
  We believe in giving ambitious people incredible autonomy in their work. You’ll have the freedom to tackle complex problems and the support of some of the talented people in the industry to do so.
• Learning
  Through our Learn Together sessions, Book Club and Podcast, we learn from the best minds in the world and apply the most valuable insight to the work we do and how we run the business.
• CSR
  CSR is a key priority for the business. We’re currently working on how we can make a lasting, positive impact on the world around us. 
• Benefits
  Our benefits package is constantly evolving. In the UK it currently includes:
  • Pension matched up to 4%
  • Enhanced maternity and paternity pay
  • Private medical insurance
  • Personal health fund
  • Home working allowance
  • 25 days annual leave, plus bank holidays and Christmas shutdown
  • Unlimited unpaid holiday
  In the US it currently includes:
  • 401k matching
  • Subsidized Medical, Dental & Vision
    Company Life Insurance
  • Enhanced Maternity & Paternity cover
  • Flexible and Remote working
  • 19 days paid time off plus 12 federal holidays & office closure between Christmas and New Year.
  • 1 additional day for observing a cultural, religious, or a personally meaningful occasion of their choice
  • Unpaid time off

About Journey Further

Journey Further is a performance marketing agency working with the world's leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation taking brands beyond performance.

Content · Leeds

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