Contract Creative Manager, Social

We're hiring two social-first creatives to work on The Pitt. If you love social (and The Pitt!) message your resume.

Posted by: Megan Zenger, Senior Manager, Brand Marketing

Manager – Creative [Contract Worker]

Located in Los Angeles and reporting to the Director of Social on the HBO Max Brand Social Marketing team, this position will be responsible for marketing The Pitt and other drama programming across the HBO Max social ecosystem.

This person will work closely with the Originals Marketing team, show production team, and larger social team to develop and execute social marketing strategies for The Pitt and other drama programming. In partnership with the Brand Social Marketing strategy leads, they'll identify opportunities and challenges and help grow social audiences across multiple handles.

A strong understanding of digital marketing content — especially across social platforms like TikTok, Facebook, X, Instagram, and YouTube — is essential for success in this role, as is an understanding of the technology and storytelling shaping today's most engaging digital experiences. Previous production or entertainment experience is also a plus.

Primary Responsibilities

• Generate and oversee original content across multiple formats (video, still, talent, community management, etc.) in support of The Pitt, all of which ladder up to HBO and HBO Max's brand goals and business metrics.
• Responsible for editorial strategy, concepting and management of social content calendar for The Pitt across brand and show profiles.
• Lead on-set content capture including ideating, pitching, and working directly with talent to capture ideas.
• Effectively supervise support staff including coordinators and associate managers, providing direction, managing workflow, and overseeing skill development.
• Work with the Brand Social Strategy team on assessing data to improve content experiences and overall strategy.
• Partner with internal stakeholders across Originals Marketing, Media Relations, Marketing AV, Operations, and others including external agencies and platform representatives to develop and integrate original creative across all digital platforms.
• Identify industry insights and trends to define and refine campaign approaches.

Requirements

• Experience generating content strategy and publishing high-quality marketing activations with at least 4 years of relevant brand marketing experience at an entertainment company and/or advertising/promotion agency is preferred.
• Previous experience working directly with talent preferred.
• Understanding of latest trends and best practices on TikTok, with an eye towards innovation.
• Demonstration of outstanding creative and editorial judgment and a forward-thinking attitude.
• The ability to effectively manage multiple campaigns simultaneously, perform under pressure, identify and delegate tasks effectively, and pay close attention to detail while staying focused on the big picture.
• Excellent organizational and communication skills (written, verbal, presentation) and ability to persuade key stakeholders; can collaborate effectively and efficiently.
• Process-minded and adept at operational effectiveness and problem solving.
• An ability to think both creatively and strategically.
• Passionate about entertainment, popular culture, television, media, and cross-platform storytelling.
• Strong Microsoft Office, Google Suite, and Adobe Creative Suite skills.
• Knowledge of the digital and social media space, and a firm understanding of the trends powering today's interactive experiences.