Content Writer

I'm hiring!

We're looking for a full-time writer to join our team in-person here in Hong Kong.

You'll be working closely with me, in person, sitting in on what we're doing, asking me questions and turning my half-formed thoughts into posts and emails that help people and get them to take action.

We've got a couple of very exciting products and initiatives moving forward at the moment so it's a really exciting time to be joining the business - plus we're currently fitting out our new office in Hong Kong, the team's expanding in-person too, so it's just generally a really cool opportunity (in my humble opinion lol) for anyone looking to join a growing content business.

Posted by: Ali Abdaal

I'm looking for a Content Writer to join my team in Hong Kong and own the written side of everything we put out across LinkedIn, Twitter and, importantly, email.

You'll be working closely with me, in person, sitting in on what we're doing, asking me questions and turning my half-formed thoughts into posts and emails that help people and get them to take action. You'll be part of a small, enthusiastic team in a rapidly growing business, and your writing will reach millions of people.

Your mission is to produce written content I'm proud of, every day, across LinkedIn, Twitter and our email lists, and to make sure it doesn't just provide value to people but helps them change something in their lives.

You'll be the person who makes sure my best ideas don't get lost. That means mining everything I say for insights, capturing new ones as they happen, and turning them into writing that sounds unmistakably like me rather than something a robot could have written.

This is a great opportunity to join a growing team and own the voice of a brand that's having a real impact on people's lives.

Type: Full-time (open to 4 days a week for the right person)
Location: Hong Kong (in person)
Salary: HKD 30,000 – 50,000 per month, negotiable depending on experience

Deadline: There's no deadline. We'll close this job description as soon as we find the right person. So if you're reading this, the role's still open, and you should apply.

What You'll Be Doing

• Mining for Ideas – You'll dig through my YouTube videos, LBA sessions, podcasts and everything else I've said to find the insights worth writing up. There are years of material in there, and a big part of your job is spotting the ideas that would make a brilliant post or email.
• Capturing Ideas in Real Time – Some of my best thinking happens when I'm in the middle of something else, so you'll follow me around with a voice recorder running to get ideas out of my head before they disappear. Now and then you'll ask me questions with the vlog or social camera pointed at me, so the answer works as a video as well as a written post.
• Writing Daily for LinkedIn and Twitter – You'll write and publish content on LinkedIn and Twitter every day that I'm proud to have my name on. Think useful, human and persuasive, the kind of post people save, share and come back to. You'll also help with written copy for Instagram where it's needed.
• Owning Our Email – You'll write emails pretty much daily across all our email lists, from newsletters to emails for Superfocus, our self-paced courses and LBA. Every email should add real value to the person reading it and give them a clear reason to click, whether that's downloading a lead magnet, checking out Superfocus or applying for LBA.
• Driving Growth Through Insights – You'll keep your finger on the pulse of what's working, tracking impressions, saves, shares, follower growth, open rates, clicks and the leads and sales that come from all of it. Your goal is to see those numbers climb because the writing is great, and to use what you learn to make tomorrow's writing even better.
• Working Side by Side With Me – This is the heart of the role. I don't love giving feedback on Google Docs, but I'm very happy to sit next to you and go through a draft line by line. You'll bring me drafts, ask questions, take my feedback on the chin and act on it quickly, until your writing sounds like it came straight from me.

What We're Looking For

We're after someone who's as comfortable writing a punchy tweet as they are writing an email that sells, but ultimately you love words and get a kick out of writing something that changes how people think.

Here's what you bring to the table:

• You're an exceptional writer, and you can pick up someone else's voice and make it sound like them rather than you. You've got a portfolio of writing you're proud of, whether that's for yourself, a creator, a founder or a brand.
• You understand copywriting, and you know that what we write isn't just there to entertain. It's there to persuade, whether that's nudging someone to make a change in their life or getting them to sign up to one of our products.
• You write like a human. AI can already produce average content for free, so the whole point of this role is taste, judgement and writing that clearly came from a real person. If your work reads like it came out of ChatGPT, this probably isn't the role for you.
• You're comfortable working from messy raw material, including transcripts, voice notes and half-finished thoughts, and turning it into something polished and ready to publish.
• You love direct feedback and act on it quickly. The bar is whether I'm proud of it, which won't always be the same as whether you like it, and you're fine with that.
• You've seen, read and heard enough of our content to understand our tone and style, and you'd be able to replicate it across LinkedIn, Twitter and email.
• You're excited by the idea of joining a small team and building out the written side of the brand over the next 1 to 3 years. We want someone who's excited about contributing and growing with us, not just tagging along for the ride.
• You're able to thrive in an ambitious, fast-paced and flexible environment with a high degree of autonomy, and you're happy to own your output from start to finish.
• You're based in Hong Kong (or willing to relocate) and you're excited about working in person with me for a good chunk of the week.
• You're able to keep it real. We don't do gossip or bullsh*t.
• You're able to have fun. We'll be spending a lot of time together, so if you can't have fun then this role's probably not for you.

About the Team

Our mission is to create inspirational and educational content that helps people build a life they love and work towards freedom. The YouTube channel has grown to 6 million+ subscribers, with hundreds of thousands of followers on our other platforms.

Our content aims to help people be more productive, learn better, become financially independent, and generally live happier, healthier and more productive lives.

You'll be joining a small(ish), dynamic, friendly team who don't believe in red tape and try our best to have fun every day.

This is the perfect role for someone who's hungry to learn, contribute and grow with no bureaucratic paperwork or super-long protocols to follow. You'll be given loads of freedom and creative control, with your work reaching people all around the world.

What We Offer

• Global Reach – Your writing will go out to millions of people across my channels and email lists, helping them build lives they love.
• Learn from Ali – Work directly with me every week and get a front-row seat to how a creator business works from the inside (for whatever that's worth lol)
• Ownership & Autonomy – Own the written voice of the brand on LinkedIn, Twitter and email, with the freedom to experiment and make real decisions.
• Competitive Compensation – A salary that reflects the value you bring, with room to grow as your impact grows.
• In-Person Hong Kong Team – We're deliberately building an in-person team in Hong Kong because the creative energy compounds.
• Epic Team Retreats – Join us for bi-annual team retreats in amazing locations around the world to connect, collaborate, and have fun.
• Unlimited Learning – Access to courses, books, and resources to support your personal and professional growth.
• Fun-First Culture – Work with a dynamic, friendly team that doesn't take themselves too seriously and believes in having fun while doing meaningful work.