Content Marketing Manager

About the job

Who is Flock?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded.

We have raised over $500M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Meritech Capital Partners, and Initialized Capital. Now surpassing a $5.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Opportunity

As Flock Safety continues to grow its presence across law enforcement, our need for strategic, agency-specific, and impactful content grows alongside it. The company has an ever-expanding set of campaigns, product launches, events, customer stories, and thought leadership efforts that require timely creation and coordination of content across channels. We need someone who can help tell stories that resonate with Flock’s law enforcement audiences, creating thought leadership content, and project managing the publication and promotion of a wide variety of content.

The Content Marketing Manager – LE role will be integral in streamlining content creation and distribution, ensuring synergy across digital, print, and video touchpoints while managing the development of high-quality, consistent messaging across verticals, while writing uniquely focused content based on the audience. This role will serve as an individual contributor, working closely with cross-functional teams (Demand Gen, Brand, Marketing, Product, Sales) to elevate the Flock Safety narrative and position us as thought leaders in the public safety sector.

The Skillset

• 5+ years of content marketing experience.
• Deep expertise and experience working with or creating content for the law enforcement industry.
• Expert-level writer with a compelling portfolio of work tailored to public safety professionals.
• A high level of comfort working in a fast-paced, ever-evolving startup environment.
• A sense of urgency and a willingness to take strategic risks.
• A shared passion for our mission to eliminate crime and build safer communities.

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90-day plans and believe that good days lead to good weeks, which lead to good months. Below is a preview of the 90-day plan you will receive if hired as a Content Marketing Manager at Flock Safety.

• Set up a content strategy tailored to law enforcement audiences, using SEO-based, keyword-rich tactics to introduce Flock to new agencies and professionals. Content will aim to build brand awareness, foster trust, and generate new leads. This includes blogs, reports, white papers, videos, presentations, and more.
• Build a content strategy that addresses all levels of the marketing and sales funnel, focusing on the unique needs and challenges of the law enforcement sector.
• Measure content success by developing reporting systems to track performance, identifying high-performing pieces, and pivoting where necessary to improve results.
• Support product marketing with law enforcement-focused content such as solution-based blog posts, slide presentations, product cards, and one-pagers.
• Project management: Collaborate cross-functionally using tools like Monday.com and Slack to ensure content ideas are fresh, drafts are reviewed, and final versions are published and promoted on FlockSafety.com and other channels.

The First 30 days

• Roll out an annual content calendar focusing on law enforcement audiences.
• Launch at least one integrated content campaign tailored to law enforcement needs.

The First 60 Days

• Finalize an SEO-based, keyword-rich content strategy for law enforcement.
• Build relationships and partnerships across teams to align on content goals and execution.
• Launch a second integrated content campaign for the law enforcement sector.

90 Days & Beyond

• Launch at least three integrated content marketing campaigns focused on law enforcement.
• Establish efficient workflows, templates, and processes to ensure Flock Safety content is on-brand and impactful across all touchpoints.

What a Typical Week May Look Like

• 60% Content Creation: Crafting content that supports law enforcement marketing objectives, such as agency case studies, solved stories, and thought leadership articles.
• 20% Industry Research: Staying current on trends, challenges, and opportunities within law enforcement to inform strategy and execution.
• 20% Cross-functional collaboration: Partnering with Marketing, Product, and Sales teams to brainstorm, ideate, and execute innovative content ideas for public safety professionals.

The Interview Process

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way.

• Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are.
• The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field.
• The Technical Assessment: Our technical assessments seek to test the hard skills required to do the job. Engineers may find themselves in coding interviews or architecture discussions, sales roles may present mock discovery calls, and leadership roles may craft 90 day plans. Your recruiter will inform you of which assessment you will be assigned and ensure you are fully prepared for your big day.
• The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners.

Salary & Equity

In this role, you’ll receive a starting salary between $100,000 and $120,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

The Perks

🌴Flexible PTO: We seriously mean it, plus 11 company holidays.

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today - Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at careers@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

📢 Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.