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B2B Content Marketing Manager

CareerBuddy
Full-time
Remote
Nigeria, Nigeria
B2B Content Marketing

Are you a storyteller, strategist, and great with partnerships? Do you thrive on creating compelling content that resonates with businesses while also forging strong media relationships? CareerBuddy is in search of a Content Marketing Manager to lead our content strategy, media partnerships, and B2B marketing initiatives. This is an opportunity to drive SEO-optimized content, thought leadership, and strategic collaborations that elevate CareerBuddyโ€™s presence and impact. If you have a passion for content, an eye for growth opportunities, and the ability to turn insights into engaging narratives, we want to hear from you!

Skills Required:

  • Content Strategy
  • SEO Knowledge
  • Analytical Skills
  • Copywriting
  • Social Media Management
  • Project Management
  • Email Marketing
  • Visual Content Creation
  • Marketing Automation Tools

Who are we searching for?

  • You're an experienced B2B content marketer who knows how to create content that educates, engages, and converts.
  • You're a strategic thinker who understands SEO, content distribution, and performance tracking.
  • You're skilled at building and managing media partnerships, securing opportunities that amplify brand reach.
  • You're a strong writer with a clear, compelling, and persuasive communication style.
  • You're data-driven, using analytics and insights to refine content strategies for maximum impact.

Your responsibilitiesโ€ฆ

  • You will develop and execute a B2B content marketing strategy that aligns with business goals and drives lead generation.
  • You will craft and manage high-quality content including blogs, whitepapers, reports, case studies, newsletters, and website copy.
  • You will build and maintain media partnerships, securing guest posts, PR opportunities, and strategic content collaborations.
  • You will optimize content for SEO and organic reach, using best practices to improve visibility and engagement.
  • You will collaborate with designers, sales teams, and product marketers to create compelling marketing materials.
  • You will monitor and analyze content performance metrics, making data-driven improvements to enhance results.
  • You will stay updated on industry trends, identifying new opportunities for content and brand positioning.

To be considered, you should haveโ€ฆ

  • Filled out the pre-screening application form (only those who do will be considered)
  • 4-5 years of experience in content marketing, B2B marketing and digital marketing.
  • Strong writing, editing, and storytelling skills with a portfolio of published content.
  • Experience in SEO best practices, keyword research, and content optimization.
  • Proven ability to secure and manage media partnerships.
  • Knowledge of content distribution strategies across multiple channels.
  • Familiarity with analytics tools (Google Analytics, SEMrush, Ahrefs) to track and measure content performance.
  • Experience working with cross-functional teams to align content with broader marketing goals.

Why this role mattersโ€ฆ

Content is at the heart of engagement and brand visibility. This role is essential in ensuring that our message reaches the right audience, at the right time, through the right channels. Your expertise in B2B marketing and media partnerships will help us expand our brand influence and drive business growth.

Challenges you may face in this roleโ€ฆ

  • Managing multiple content projects and media collaborations simultaneously.
  • Continuously analyzing and adapting content strategies based on performance metrics and evolving industry trends.

The goodiesโ€ฆ

  • Competitive salary and benefits package.
  • Remote working opportunity
  • Opportunities for career growth and professional development.
  • A collaborative work environment with creative freedom.
  • The chance to make a direct impact on brand positioning and business growth.

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