Social Media Storyteller

I have a story that needs to be told. And 2 weeks to find the person who can tell it. I AM HIRING!

Here's the situation:

Julius Kunle Oni spent 25 years as an orthopedic surgeon in the U.S. He built a $243M real estate portfolio through XSITE Capital Investment.

Then he came back to Nigeria with this goal for XSITE Capital: prove that Africans can invest in institutional-grade real estate from and at home, with the same standards that built generational wealth everywhere else.

That led to the birth of XSITE Africa. The story is happening right now, and we need someone to capture it all and share it with the world.

Not in a "corporate social media manager posting graphics on IG" way. In a "you have your phone and full creative freedom to tell this story" way.

Your job is to make people care about institutional real estate investing through visual storytelling on social media. You're not posting updates. You're building a series people can't stop watching.

😊 Here's what we need:
You can create, edit, and publish content independently. You're comfortable being the narrator in your content. You think in stories, not posts. You've been creating video content that people actually watch for at least 2 years.

🙂 Here's what you don't need: A filmmaking degree. Real estate or investing experience.

Here's what you actually need:
- The ability to walk into a room and know "this is the content."
- Comfort around executives without making it awkward.
- Creative confidence to say, "we should film this differently."
- You're deciding what's worth filming, how to tell the story, and why people should care.

Now here's the thing. We need someone sooner rather than later.

Why the rush? Because the story is happening now. Moments are being missed every day we don't have someone capturing them. We need someone who gets it and can start soon enough.

It's a hybrid role, Lagos-based. If you're interested, check out the full JD & apply here: [click apply]

If you know someone who's been waiting for work that actually matters, where they document the building of something that could change how Africans invest and creativity is celebrated, tag them below.

If that's you, don't overthink it. Apply, and I'd see you on the other side!

I have 2 weeks. Repost to help me find my person.

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Our Story

XSITE Africa is on a mission to prove something powerful: that Africans can invest in institutional-grade real estate at home with the same standards that built wealth everywhere else.

We're building trust, transforming skepticism into belief, and creating a new narrative about what's possible in African real estate.

And we need someone to tell that story.

The Role

You'll own the XSITE Africa brand story across all our social media channels. Think of yourself as a documentary filmmaker embedded in a company where things are always happening: new projects are unveiled, investor meetings are unfolding, partnerships are being forged, and two leaders: Dr. Julius Oni (our visionary CEO) and Eno Hanson (our Country Director executing the vision on the ground), are building something that matters.

Your job isn't to post graphics or event recaps. You're creating episodic, captivating content that people actually want to follow. Think The Office meets business documentary.

You have a camera and the freedom to tell our story in the most compelling way possible.

You decide what's worth filming. You shape how the story gets told. You're not just posting content, you're creating a series people can't stop watching.

What if you documented every day in XSITE Africa’s journey?

What You'll Do

Own All XSITE Africa Social Media

• Manage strategy, content creation, posting, and engagement across Instagram and Tiktok
• Build XSITE Africa's following through consistent, quality storytelling that turns casual scrollers into invested followers
• Position XSITE Africa as a must-follow brand in African and global real estate
• Monitor what's working, experiment, iterate fast, and spot viral opportunities before they happen

Create Episodic Video Content That People Actually Watch

• Produce multiple short-form videos per week that tell XSITE Africa's story through authentic moments
• Film behind-the-scenes: construction site visits, investor meetings, stakeholder conversations, day-in-the-life moments
• Develop compelling narratives (yes, you as the storyteller) that make business updates sound like an episode out of your favourite show
• Edit content that feels like a series, each piece stands alone, but together they build toward something bigger
• Balance hero storytelling pieces with daily hygiene content (posts, updates, community engagement)

Capture Strategic Photography & Videography

• Shadow Dr. Oni and Eno during key moments: meetings, site visits, project milestones, partnership signings
• Document the behind-the-scenes footage and images that reinforce XSITE Africa's institutional credibility
• Anticipate storytelling opportunities before they happen and plan how to capture them

Think Like a Storyteller, Always

• Position Dr. Oni as the visionary leader building Africa's future
• Position Eno as the partner executing that vision on the ground
• Create content that appeals to high-net-worth investors while remaining accessible and human
• Ensure every piece of content ladders up to XSITE Africa's mission: proving institutional-grade investment works in Nigeria

Who You Are

You Have the Skills

• 2+ years creating video content for social media with a portfolio that shows episodic storytelling ability (not just one-off posts)
• Expert-level editing skills in at least one platform, and you can shoot, edit, and publish polished content independently
• Proven track record managing brand social accounts and growing audiences organically
• Deep platform knowledge: you understand algorithms, viral mechanics, and what makes stories shareable across Instagram, TikTok, LinkedIn, and Facebook
• Storytelling chops: you think in narratives, not posts. You can translate complex business concepts into emotionally compelling stories

You Are

• Proactive & Strategic: You don't wait to be told what to shoot. You see an opportunity and capture it.
• Flexible & Adaptable: Schedules change. Meetings get moved. Site visits happen last-minute. You roll with it.
• Discreet & Trustworthy: What happens in meetings stays in meetings unless explicitly cleared.
• Self-Directed: You work with minimal supervision. You own your output, your schedule, your creative decisions.
• Comfortable with Executives: You'll be filming C-level leaders, high-net-worth investors, and high-profile stakeholders. You're professional, unintimidating, and easy to work with.
• Confident On Camera: You're comfortable being the narrator & voiceover in content, and making yourself part of the storytelling when it serves the story

Nice to Have (But Not Required)

• Experience with executive/founder storytelling
• Understanding of high-ticket positioning and branding
• Familiarity with real estate, investment, or financial services content
• Knowledge of the African business landscape and diaspora audiences

What Success Looks Like

We're looking for someone who gets it. Someone who understands that this isn't about filming random moments or checking boxes.

It's about owning the XSITE Africa brand story and making people care about institutional real estate through authentic, episodic storytelling.

If you're the kind of person who sees a story where others see a meeting, who can turn a construction site visit into a compelling narrative, and who thinks "How do I make people feel something?" before "What should I post today?", we want to hear from you.

Our Hiring Process

We want every candidate to feel respected, informed, and excited about what's ahead. Here's what you can expect:

1. Intro Chat – A short, informal call to get to know you and answer any questions about XSITE Africa
2. Portfolio Review & Role Deep Dive – We'll review your work together and have a structured conversation about the role
3. Team Interview – Meet some of the people you'll work with day-to-day. We value chemistry and communication just as much as skills
4. Final Chat – A casual conversation with leadership about alignment, values, and what it's like to build something together

Perks & Benefits

• Comprehensive Insurance – Health coverage for you
• Time Off – We observe vacation days and statutory holidays
• Learning Allowances – Whether it's a course, book, or conference, we support continuous learning
• Flexible Hybrid Work – When you aren’t in a meeting with stakeholders or on site, you can work from wherever you're most productive (just make sure the Wi-Fi is solid!)

Our Values

Humility and Integrity: We lead with humility, recognizing that great work comes from listening, learning, and doing what's right, even when no one's watching.

Growth and Abundant Mindset: We believe there's enough success to go around. We approach every challenge as an opportunity to grow, and we celebrate wins, ours and others.

Tenacity: We don't quit when things get hard. We push through obstacles, stay committed to the mission, and find creative solutions when the path forward isn't clear.

Honesty: We tell the truth, especially when it's uncomfortable. Transparency builds trust, and trust is the foundation of everything we do.

Pay Range

The pay range for role is 650,000-800,000 Naira

Ready to tell Africa's next great wealth building story? We'd love to hear from you.

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