Instagram Shoutouts Manager and Copywriter

Full-Time | Remote | EST Hours

We’re hiring a Instagram Shoutout specialist.

This is a hands-on performance role— You’ll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed.

If you get excited by analyzing competitors, cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people—this role is for you.

About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube: https://youtube.com/richardyu1
• Instagram: https://instagram.com/richardyuzee

Our brand is impact-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education—through IG Shoutouts.

Your Core Role

Own and scale Instagram Shoutouts in our internal team. You’re the engine behind lead gen and driving followers to our IG.

You will:

• Write high-converting creatives (carousels & reels)
• Research competitors and do niche research to find winning angles.
• Negotiate and buy Instagram shoutouts from niche pages
• Analyze daily performance: CPF, CPL, CPA, ROAS, booking rates, and lead quality
• Track shoutout performance and analyze it (based on pages & creative)
• Launch and test 1–2 creatives/day based on conversion data
• Collaborate with setters & closers to optimize spend based on lead quality
• Optimize and scale the shoutout campaign while keeping ROAS
• Eventually expand into Meta Ads and other high-scale channels

You Are

• A driver of growth - you seek to scale campaigns aggressively
• A field athlete—you write, test, and launch ads yourself
• A direct response operator—you speak offer, funnel, and media fluently
• A data-obsessed optimizer—you track everything and act on it
• A feed-native creative—you can write in Richard’s voice and hook the scroll
• A high-energy leader—you set your own goals and push for big outcomes
• A self-starter—you don’t wait for permission, you execute daily

You’ve Done This If…

• You’ve spent $10K–$100K+ on paid media—especially shoutouts
• You’ve written dozens of creatives that drove real conversions
• You’ve tracked ROAS, CPF, DM volume, lead quality, and IG shoutout performance
• You’ve worked inside high-ticket coaching or online education brands
• You’ve operated in a fast-paced sales environment that expects results

This Role Is NOT for You If…

• You only run dashboard ads and don't have experience in running shoutouts
• You want to “manage” without writing copy or launching ads
• You need someone to set your goals or micromanage you
• You’ve never worked in a high-velocity, performance-driven environment
• You never dealed with Instagram Shoutouts

Compensation

• Base salary (we’ll match or exceed your current comp)
• Performance-based bonuses tied to direct revenue results

Ready to Build Something Big?

If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.

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☀️ To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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