Social Media Manager

About us:

Who is GBM Group I hear you ask? Well, you probably already know who we are, without realising it!

We own and operate a network of highly-engaged youth communities on social media.

We have numerous pages including Great British Memes, That Girl Page, That Student Page and MORE, which across all social channels reach over 500 million every month. The vast majority of our social following also comes from within our home market - the UK.

At GBM, we take pride in what we do and make sure the client's needs are met while considering the needs and wants of our nurtured communities/audiences. All campaigns have a lot of care and attention to detail with nothing going live unless the GBM team are 100% happy with everything.

So to sum it up for ya, we are a young start-up who are chronically online making organic and paid memes and video content for the masses...

Sound like a bit of you? Read below!

The role:

We're looking for an experienced, creative Social Media Manager to join our growing Content team and support the day-to-day delivery and management of high-impact content across the GBM network.

Working closely with the Social Media & Editorial Manager and wider Content team, you'll play an important role in managing our social pages, supporting content planning and execution, and ensuring the GBM network continues to produce consistent, engaging and high-quality content.

Our ideal candidate has a strong background in social media, content creation and page management. You'll have a deep understanding of social media culture, trends and repeatable formats, and bring a minimum of 4 years' experience working in-house, within a social publisher, agency or on the content creation side. You live for social, thrive in fast-paced environments and understand how to create and curate content that connects with real audiences.

You'll work closely with the Social Media & Editorial Manager, Founder, Partnerships and Editorial teams, as well as our network of freelance content creators.

You'll be responsible for ensuring our pages are consistently covered with engaging, relevant content. This will include working with freelancers to source and deliver content, managing content schedules, publishing across social channels, monitoring performance and identifying opportunities to improve reach and engagement.

You'll support the Social Media & Editorial Manager with developing content ideas, original formats and strategies, bringing your own ideas and perspective to the team. You should be confident spotting trends, identifying potential viral opportunities and understanding how content can be adapted across platforms.

You'll also help manage relationships with freelance content creators, ensuring briefs are understood, content is delivered on time and pages remain consistently active. Where issues arise, you'll take a proactive approach to finding solutions.

The role may also require you to assist with content creation for our owned social pages. You should be comfortable planning, attending and occasionally hosting or assisting with shoots in public spaces alongside the wider team.

From time to time, you may also support retained clients, branded campaigns and internal creative projects, including creative ideas, content planning, shoot days, publishing and post-campaign delivery.

You'll be expected to take ownership of your day-to-day responsibilities while working collaboratively with the Social Media & Editorial Manager and wider teams.

There will be opportunities to develop your responsibilities as the business and team grow, with potential to take ownership of specific pages, projects or areas of the network over time.

This role is office based at our London Bridge address and requires you to be in the office a minimum of 3 days per week, with the remaining 2 days working from home. As the business grows, the number of office days may increase.

Key responsibilities include:

• Work closely with the Social Media & Editorial Manager, Founder and wider Partnerships & Editorial teams to deliver the wider social and content strategy for GBM, supporting the continued growth of the network and ensuring consistently high-quality output.
• Take responsibility for the day-to-day management of designated GBM pages, ensuring they are consistently active, engaging and performing to the best of their ability across all relevant platforms.
• Support the Social Media & Editorial Manager in developing and implementing best practices across the network, helping ensure consistency in tone, quality, publishing, community management and content standards.
• Identify, monitor and beat competitors to social trends, breaking stories, viral moments and opportunities, ensuring relevant content is sourced, created and published quickly across the appropriate GBM channels.
• Support the continued growth and development of GBM's proposition across the network, helping identify opportunities to improve our existing offering and explore new ways of reaching and engaging audiences.
• Help pitch, develop, create and support new original content series and repeatable formats across the GBM network. This includes contributing ideas, developing concepts, researching talent and locations, supporting production, filming, editing, publishing and analysing performance.
• Help take successful content formats and develop them further, looking at how they can be expanded across different platforms, pages, audiences and potential commercial opportunities.
• Assist with the creation of content for GBM's owned social channels where required, including ideation, scripting, filming, editing and publishing.
• Actively post across the designated channel/s assigned to you, including occasional weekend or out-of-hours posting where required to respond to trends, breaking stories or audience behaviour.
• Support the management of freelance content creators, including communicating briefs, monitoring output, providing feedback and ensuring agreed rotas and responsibilities are being followed.
• Support weekly page and content catch-ups, contributing updates, ideas, performance insights and any issues that need to be addressed.
• Help identify and onboard new freelance creators and contributors as the network grows, supporting the expansion of the wider Content team.
• Support the management of page health across all relevant platforms, including helping resolve flags, restrictions, strikes, copyright issues and other platform-related problems.
• Have existing relationships with relevant contacts at platforms including Meta, TikTok and other social partners, supporting the wider team in resolving platform issues and identifying opportunities.
• Ensure monetisation opportunities are maximised across the pages you manage, working with the relevant internal teams to identify opportunities to increase revenue through platform monetisation, commercial content and other opportunities.

This is not an exhaustive job description list and you will be required to undertake other duties that may be assigned to you from time to time.

What we're looking for:

• Shows a can-do attitude and goes the extra mile to achieve objectives.
• Communicates effectively at all levels, with strong written and verbal skills.
• Builds strong relationships with the editorial team & freelancers, understanding the different page audiences and ensuring all content is relevant and meets community guidelines.
• Strong understanding and interest in the world of digital and use of social channels e.g. Facebook, Instagram, TikTok, Snapchat, YouTube, Reddit.
• Experience in content creation & channel management.
• 4 + years working for a Social publisher or social agency.
• Strong understanding of social strategy across multiple platforms, and willingness to contribute suggestions for our portfolio.
• Evaluation skills shown through regular reporting across social platforms, with an understanding of how to identify success and improve on learnings from past content.
• Passionate about great work and delivering strong business outcomes for clients
• An aptitude to learn in a fast-paced environment.
• Shows initiative and doesn't wait to be instructed.
• Be genuinely passionate about GBM.
• Enjoy working collaboratively and be a lovely, bright spark that will add value to the company.
• Someone who has contacts with Social Media platforms to help support our network

Posted by: Albert Pullinger, Social Media Manager