Social Media Lead

I'm hiring not 1, not 2, but 3 roles to join the Lovable brand team this year. For each, we are looking for a very specific person so please read carefully and apply through the links if you're interested.

Social Media Lead (location: Stockholm): manage a team of ICs while still doing plenty of creative work (copywriting, storyboarding, directing). Turn releases, features, and behind-the-scenes product work into posts an audience of over 1 million engaged users and community members actually want to engage with. You must be based in Stockholm, but relocation is offered.

The other two openings on this team, Brand Editorial Lead and Brand and Integrated Marketing Lead, Europe, are posted separately on this board.

Posted by: Heather MacKinnon

TL;DR

We're looking for someone to own how Lovable shows up on social.

You'll manage a team of ICs while still spending part of your time doing creative work (copywriting, storyboarding, directing). You must be based in Stockholm or be ready to relocate.

You'll turn releases, features, and behind-the-scenes product work into posts people actually want to engage with. And you'll set the standard your team works to, creating content for an audience of over 1 million engaged users and community members.

Why Lovable?

Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024.

We're building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration.

Lovable is one of TIME's 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50.

What We're Looking For

• 12+ years of experience in social media with at least 2 years of managing a team
• Strategic thinking: you know what content belongs on each channel, and which doesn't, and you can confidently make that case to stakeholders
• Product marketing aptitude: you understand how to turn a changelog or a feature launch into a story that matters to people
• Technical communication skills: you can take a powerful feature and write about it in ways that resonate with both developer and general audiences
• Visual chops: you can create your own product visuals — screen recordings, GIFs, static graphics — or draft a clear brief for Creative teams to work from
• Cross-functional range: you're comfortable working directly with PMM, Product, and Creative, and know how to get what you need from each
• Platform-native instincts: you live on X and LinkedIn and understand deeply what each platform actually rewards
• A portfolio of product social content you've shipped that you're proud of
• Experience using Lovable (genuinely — it'll show)
• You're based in Stockholm — or ready to relocate

What You'll Do

Lead the Team

• Manage and grow Lovable's social team
• Establish an opinionated social media channel strategy and activate the team to deliver against it
• Set the bar for what "good" looks like: give feedback, review work, and help reports do their best work
• Split and prioritize the team's workload across launches, always-on content, and community engagement
• Build a cadence and format library for product content, so every release has a clear path to social, and the team has a system to work from
• Report on and be accountable for the team's metrics

Be Hands-On

• Own social media content related to Lovable's product: launches, features, product education, and the work behind them
• Write copy that turns technical concepts into posts a broad audience will follow and want to share
• Work with the Creative team on launch videos and polished static assets
• Partner with Product Marketing and Product to get early visibility into what's shipping and shape how it's announced
• Deepen Lovable's product usage and credibility among both a developer and general audience
• Track what resonates and feed those learnings back into how you and your team plan future launches

About Your Application

Please submit your application in English — it's the company language. Apply through the careers portal.