Social Media and Content Lead

We’re hiring—and this person will get to do a lot of cool sh*t!

We’re looking for someone who lives and breathes social—someone who spots trends early, moves quickly, creates great content, and helps shape how FocusFuel shows up online.

With our national retail expansion underway, it’s an exciting time to join the team and make a real impact. Interested—or know someone who’d be a great fit?

Check out the full job description below. 👇

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🚨 𝗪𝗲'𝗿𝗲 𝗵𝗶𝗿𝗶𝗻𝗴 𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗲𝗮𝗱.

Not an agency.

Not a consultant.

Not someone who builds decks.

We're looking for someone who wakes up with content ideas, spots trends before everyone else, grabs a camera instead of opening PowerPoint, and wants to help build one of the next great consumer brands.

You'll be creating content, filming, editing, jumping on trends, finding creators, helping shape our voice online, and ultimately helping millions of people recognize FocusFuel when they walk into a store.

This is a full-time, in-house role for someone who wants to own social and content alongside our team—not a freelance or agency opportunity.

📍 Remote (US Preferred)
✈️ Light travel (a couple trips each quarter)
💰 Competitive base + equity + performance bonus

If you've been looking for a role where you can truly own a brand (not just manage a content calendar) we'd love to hear from you.

The full job description is attached. If this sounds like you (or someone you know), send us a note at [click apply].

Please share if someone comes to mind! 🙌

Job description attached.

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Location: Remote (US Preferred)
Travel: Approximately 2 trips per quarter for events, retail launches, creator activations, and team meetups
Compensation: Competitive base salary + equity + performance bonus

Build one of the next great consumer brands.

We're FocusFuel.

We make energy gummies that help people focus, perform, and get more done. In just over two years, we've gone from an idea to launching nationally with major retailers, building one of the most engaged communities in the category, partnering with some of the biggest creators on the internet, and proving that consumer brands don't have to market like everyone else.

We're looking for someone who doesn't just want to manage social media.

We want someone who wants to help define what FocusFuel looks and feels like on the internet.

This isn't a role where you'll spend weeks building presentations and waiting for approvals. We move fast. We test ideas. We create. We learn. We do it again.

If your first instinct after seeing a trend is to grab a camera instead of opening PowerPoint, keep reading.

What You'll Do

This role is equal parts creator, storyteller, marketer, and builder.

On any given week you might:

• Film content at a retailer after spotting a customer buying FocusFuel.
• Turn a trending meme into a post within an hour.
• Edit a Reel on your flight home from an event.
• Jump on a livestream with one of our creators.
• Brainstorm campaign ideas with our Head of Creative.
• Build a quick Canva graphic for social.
• Find an emerging creator before everyone else does.
• Launch an experiment that nobody has tried before.

You'll own our day-to-day social presence while helping shape the personality of one of the fastest-growing brands in the category.

What You'll Own

Content Creation

• Film short-form content for TikTok, Instagram Reels, YouTube Shorts, X, and emerging platforms.
• Capture content during retail visits, creator activations, company events, and everyday moments.
• Be comfortable both behind and in front of the camera.
• Constantly generate fresh ideas that fit internet culture while feeling authentic to FocusFuel.

Editing

• Edit engaging short-form videos using CapCut or similar tools.
• Create platform-native content quickly without sacrificing quality.
• Repurpose content into multiple formats for different channels.

Creative Planning

• Stay ahead of trends, memes, creator culture, and platform updates.
• Develop weekly content ideas and campaign concepts.
• Pitch new formats that keep our content feeling fresh.

Creator Outreach & Relationships

• Discover creators before they become obvious.
• Help identify partnership opportunities across gaming, fitness, lifestyle, sports, and emerging communities.
• Support creator communications and campaign execution alongside our broader team.

Community

• Help engage with our audience across platforms.
• Turn customers into fans by creating conversations instead of simply publishing content.
• Surface community stories that deserve to become content.

Analytics

• Measure what performs.
• Learn from wins and losses.
• Double down on what moves the brand forward.

Who You Are

You're a builder.

You don't wait for someone to tell you what to make—you already have three ideas before the meeting starts.

You aren't afraid to put yourself on camera.

You understand internet culture because you're part of it.

You can move from an idea to a published video in hours, not weeks.

You care about making work that people actually share, not just work that looks good in a presentation.

What We're Looking For

• 3–6 years creating content for brands, startups, creators, agencies, or media companies.
• Strong short-form video production skills.
• Comfortable filming with professional cameras and smartphones.
• Fast editing experience with CapCut or similar software.
• Minimum basic Canva or lightweight design skills.
• Strong understanding of TikTok, Instagram, YouTube Shorts, X, and emerging platforms.
• Experience identifying creators, trends, and internet communities.
• Comfortable working independently in a remote environment.
• Excellent written communication.
• Willingness to travel a few times each quarter.

You'll Thrive Here If...

• You'd rather publish ten ideas than debate one.
• You get excited when something unexpectedly goes viral.
• You naturally notice memes before your friends.
• You don't need constant direction to produce great work.
• You love building things from scratch.
• You want your work seen by millions, not buried in approval chains.

You Probably Won't Enjoy This Role If...

• You prefer building decks over making content.
• You need detailed instructions before starting every project.
• You're uncomfortable filming or appearing on camera.
• You like long approval processes.
• You want someone else deciding what to create every day.

Why FocusFuel?

You'll have the opportunity to help build one of the next iconic consumer brands from the inside.

You'll work directly with founders who move fast, trust great people, and give you ownership from day one.

You'll help shape how millions of consumers discover FocusFuel online and eventually recognize it on store shelves.

There isn't a playbook here.

You'll help write it.

How to Apply

Send us a note to [click apply], but don't just send us a résumé.

Show us something you've made that you're proud of.

Include links to your favorite work, social accounts you've managed or built, videos you've created, or anything that demonstrates how you think creatively.

We care far more about what you've created than where you've worked.