Social Media and Community Growth Manager

Vepay is a digital payments platform built to make everyday and cross-border money movement simpler. Users can send money to 70+ countries across Africa, Europe, and Asia, swap currencies, view live exchange rates, pay bills, and create USD virtual cards for online payments.

We are looking for a Social Media & Community Growth Manager who can help take Vepay's online presence to the next level. This is not a posting-only role. We need someone who understands how to build a brand people want to follow, talk about, and use. You will own Vepay's day-to-day social presence across Instagram, TikTok, X, Facebook, LinkedIn, and other platforms, with a strong focus on audience growth, engagement, community building, and product adoption.

Key responsibilities

• Develop and execute Vepay's social media strategy across relevant platforms, aligned with overall marketing and business objectives.
• Build and manage a consistent content calendar covering product education, entertainment, trends, community content, campaigns, and brand storytelling.
• Grow Vepay's audience organically through creative content, social conversations, collaborations, trends, and community-led initiatives.
• Create and/or coordinate compelling short-form content for TikTok, Instagram Reels, X, and other platforms.
• Identify relevant Nigerian, African, and global social trends quickly and develop Vepay-specific ways to participate authentically.
• Manage Vepay's online communities and actively respond to comments, questions, conversations, and mentions.
• Develop social campaigns that move beyond awareness and contribute to measurable outcomes such as app downloads, sign-ups, transactions, USD card creation, and feature adoption.
• Work closely with Product, Marketing, Customer Support, and Design teams to translate product features and updates into engaging social content.
• Collaborate with influencers, creators, campus ambassadors, and other communities to expand Vepay's reach.
• Track and report key social media metrics, and use analytics and audience insights to adjust the strategy.

What we're looking for

• 4+ years of experience managing social media for a consumer-facing brand, preferably in fintech, technology, lifestyle, FMCG, or another fast-moving category.
• Demonstrable experience growing social media accounts organically.
• Strong knowledge of Instagram, TikTok, X, Facebook, and LinkedIn.
• Strong copywriting and storytelling skills.
• Experience creating or managing short-form video content.
• Experience working with influencers and content creators.
• Familiarity with social media analytics and reporting tools.
• Ability to use tools such as Canva, CapCut, or equivalent content creation platforms.
• Strong understanding of Nigerian digital culture and online communities.
• A portfolio or examples of social media accounts/campaigns you have managed are required.

Location: Remote, based in Lagos, Nigeria. Full-time.

To apply, send your CV and portfolio/social media accounts you have managed to careers@vepayhq.com with the subject "Social Media & Community Growth Manager – Vepay."