SEO / AEO / GEO and Digital Marketing Executive

I was going to say I’m excited to share that we’re expanding Wake Media’s digital services… but apparently that’s overused.

So simply put - I’m looking for an entrepreneurially spirited individual who can bring real understanding and autonomy to a rapidly evolving offering.

As a Digital Marketing Executive, the role will be centred around hands-on digital marketing, primarily supporting and delivering SEO (GEO / AI SEO / AI visibility / LLM optimisation - or whatever we’re calling it this week), paid advertising, and campaign management. This role is ideal for someone who wants to develop deep expertise - not only from a marketing perspective, but also by working with us and how we operate as we develop proprietary tools and services to make our clients lives easier, and their business impact stronger - by leveraging the latest technologies, AI and agents.

Key channels and platforms include LinkedIn Ads, Google Ads, programmatic, email marketing, and Google Suite (Analytics, Search Console, Lighthouse, etc), alongside tools such as SEMrush, Ahrefs, Screaming Frog, and our proprietary SEO dashboard built specifically for the maritime and energy sectors. This role will suit someone who is analytical, performance-focused, and comfortable working with data.

The growth opportunity within this position is significant, with exposure to multiple channels and industries, and the chance to be part of a business that is scaling.

Wake Media brings over a decade of experience within the maritime and energy sectors, with strong relationships and partnerships that enable us to deliver a genuinely holistic service to our clients. We pride ourselves on being agile and adaptable, working closely with clients to deliver meaningful campaigns and solve real challenges.

The role offers a strong work/life balance through a hybrid setup, with the option to work from Petersfield or Croydon.

What I’m really looking for is someone with 2-4 years’ experience who is detail-oriented, data-driven, and proactive.

If this sounds like something that is a bit of you - or someone you know - tag them in the comments below, and check out the full job spec and apply here:

P.S. I am genuinely excited and happy to answer any questions - there are some very interesting projects developing to get stuck into 👀

Posted by: Dan Chapman

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Digital Marketing Executive

Petersfield or Croydon, Hybrid

View Full Job Description+

Job Title:  Digital Marketing Executive

Reporting to:  Head of Marketing Operations

Direct Reports  N/A 

The Digital Marketing Executive will play a vital executional role within the digital and marketing operations team. You will support the delivery of high-performing digital campaigns across paid media, web, tracking, email and reporting. This is a hands-on role for someone who enjoys being “on the tools”, is meticulous with detail and thrives in a data-driven environment. You won’t own client relationships directly, but you’ll work closely with Account Managers to provide visibility, insights and reliable delivery.

Key Responsibilities:

Paid Media Campaign Execution (40%)

• • Build, launch and optimise campaigns across LinkedIn Campaign Manager, Google Ads, programmatic and trade media.
• • Curate creative assets, apply UTMs, ensure correct tagging and maintain accurate campaign setup.
• • Coordinate with publishers, manage deadlines and support delivery of digital and print media placements.
• • Support email marketing campaigns via ActiveCampaign, including segmentation, scheduling and simple automation flows.
• Digital Marketing & Web Support (20%)
• • Update and maintain website content (Wake Media and Marketing in Maritime) using existing CMS templates.
• • Build and test landing pages for campaigns.
• • Apply basic SEO hygiene (titles, meta descriptions, headers, internal linking).
• • Conduct QA checks for new pages, links, forms, downloads and tracking.
• • Coordinate creation and upload of digital campaign assets.
• Marketing Operations & Tech Stack Support (20%)
• • Support tracking implementation across UTMs, pixels, tags and conversions.
• • Maintain dashboards and reporting views using GA4, Looker Studio, SEMRush and platform reports.
• • Keep campaign documentation, naming conventions and folder structures organised.
• • Assist with CRM tasks such as list uploads, segmentation and data hygiene.
• • Prepare assets, audiences and triggers for marketing automation workflows.
• Optimisation & Performance Management (10%)
• • Monitor campaign pacing and performance across key KPIs (CTR, CPC, CPM, CPA, conversions).
• • Optimise bids, budgets, audiences and creative following internal guidelines and direction from the Head of Marketing Operations.
• • Execute A/B tests across ads, landing pages and email.
• • Proactively flag risks, issues and opportunities.
• Reporting & Insights (5%)
• • Produce weekly and monthly reports with performance commentary and actionable recommendations.
• • Provide insight summaries for Account Managers to include in client communications.
• • Support roll-up and cross-channel internal reporting.
• Collaboration & Workflow (5%)
• • Work closely with the Head of Marketing Operations on QA, processes and performance direction.
• • Collaborate with creative teams to ensure assets meet platform and tracking requirements.
• • Provide delivery visibility to Client Services using structured workflows and documentation.
• Success in the First 3–6 Months
• • Confidently running paid campaigns with minimal supervision.
• • Maintaining clean tracking, UTMs and dashboards.
• • Producing accurate reports and actionable performance insights.
• • Delivering consistent, error-free execution across platforms.
• • Working seamlessly with Account Managers, creative teams and digital leads.

About you

Must Haves

• 2–4 years’ experience in digital marketing, paid media or performance marketing (agency or in-house).
• Hands-on experience with LinkedIn Campaign Manager or Google Ads (one required; both ideal).
• Confident using a CMS (e.g. WordPress or Umbraco).
• Basic understanding of on-page SEO best practice.
• Comfortable using GA4 and interpreting key performance metrics.
• Familiarity with UTMs, tagging, reporting processes and marketing workflows.
• Experience supporting email campaigns and segmentation.
• Highly organised with strong attention to detail.
• Proactive, dependable and comfortable working across multiple channels and deadlines.
• Collaborative approach with the ability to support internal teams effectively.

Nice to Have (Preferred but Not Required)

• Experience with programmatic advertising or DSPs.
• Experience with trade media trafficking or publisher coordination.
• Exposure to Google Tag Manager or pixel/tag implementation.
• Experience with CRM segmentation or data hygiene.
• Ability to update or adapt Looker Studio dashboards (templated).
• Working with developers or briefing technical tasks.
• Additional SEO knowledge or experience with keyword research.
• Exposure to B2B sectors, ideally maritime, energy or industrial markets.

Applicants should send a CV and cover letter and apply by Friday 27^th March.