Senior SEO and GEO Specialist

We're hiring a Senior SEO/GEO Specialist at Archer Education.

The premise of the role: search didn't split in two. It got bigger. The same organic strategy now has to cover Google, ChatGPT, Gemini, Perplexity, and whatever ships next, and it has to earn brand mentions in those answers as well as rankings.

You'd own organic visibility for our university partners across Google and AI answer engines. Prompt-level research next to keyword research. Structured data with HTML-to-JSON-LD parity. Knowledge graph grounding for each program vertical. Track share of voice, citation rate, and competitor displacement in tools like Peec AI, SEMRush, and Ahrefs Brand Radar, then translate it for a university marketing team that needs to know what it means for enrollment.

You'd also use AI tooling to scale your own research and QA, with a human checking every output before a partner sees it.

We need 3+ years in search with demonstrable GEO work, real command of schema and entity SEO, fluency in GA4, GSC, Semrush, Ahrefs, and Screaming Frog, and comfort presenting to partners. Agency or higher ed background is a plus. So is Claude Cowork experience.

Location: Remote/hybrid, travel up to 10%.

Posted by: Raymond Martinez, Vice President SEO