Senior Search Engine Optimization Manager - Data Strategy

There's an opening on the Global Marketing SEO team for an SEO/AI SEO data and measurement strategist. If you've ever itched to get your hands on the kind of data you can get at one of the biggest companies in the world, this role might be for you. Help define measurement strategy for traditional and AI search, build new data tools and workflows, and drive change at scale.

The role is based in Redmond, WA (Puget Sound area); relocation coverage (within the US) is available for the right candidate.

Responsibilities

• Help define the traditional and Artificial Intelligence (AI) Search Engine Optimization (SEO) data strategy, reporting routine, metrics definitions, and data sources for all commercial marketing lines of business and customer solution areas.
• Propose and help build new reports, dashboards, and visualizations to enhance internal understanding of organic and AI search performance opportunities and drive business impact, and secure buy-in for and promote internal usage of these data products across Marketing teams.
• Monitor SEO trends, algorithm changes, and emerging AI models, staying ahead of updates to ensure the company's strategies remain competitive.
• Manage integrated marketing program execution planning and help develop program recommendations; identify solutions that address inefficiencies, gather feedback from internal partners, and collaborate with Product Marketing to identify the business objectives a program can support.
• Identify opportunities and set direction for the Global Marketing SEO Team's measurement strategy and development; act as an internal expert on digital channels and educate the team on principles and practices.
• Analyze Key Performance Indicators (KPIs) and share insights that advance business impact; recommend actions to executive leaders based on those results.
• Create professional, executive-facing research artifacts and circulate them within the organization or present them to internal teams, including executive leadership.
• Mentor earlier-career members of the SEO team in data strategy and analysis.
• Develop, execute, and report on SEO and AI SEO tests and experiments.
• Drive medium-complexity projects by developing detailed project management plans, and develop and execute communication plans to share progress, blockers, and learnings.

Qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. (A Master's Degree with 2+ years, or a Bachelor's with 5+ years, of the same experience also qualifies.)

Posted by: Ruth Burr Reedy, Director, SEO Solutions