HIRING for marketing strategists! And it's not the kind of agency where a client approves an asset on Tuesday and sends "a few edits" two weeks later.

Quimby Digital needs a Senior Paid Media Strategist.

Women-owned. Boutique. Working with femtech, parenting, wellness, and CPG brands. Companies changing how women experience their bodies and their health. Not another agency burning through junior talent to optimize click-through rates for saas nobody asked for.

Ashley Rector built this thing from scratch. One-woman experiment turned Forbes, Nasdaq, Motherly feature. Rachel Pereyra runs operations and keeps the machine honest. She recently wrote something that crawled under my skin.
"Women are still wildly under-hyped. Not underqualified. Not underperforming. Just under-hyped." YES. Say it again. Put that joy on flashing banners around all the skyscrapers. Send each baby girl home from the hospital with that written in a little note her parents read to her every day.

Annnnyyyyyway, the paid media role is for someone who understands that performance marketing is math and discernment, not just a dashboard you stare at waiting for it to command you. Someone who consumes ads for breakfast, can tell you the five ads that stopped their scroll in the last two hours, and is slightly unwell enough to "not mind" Meta's campaign manager.

Remote. US and Canada. EST preferred. Real growth path.

If you've been quietly brilliant and your current agency thinks project management means sending you a Slack message at 8PM, this is your moment. I'll give you the details below.

OP

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The Senior Paid Media Strategist is the day-to-day paid owner across a portfolio of client accounts.

About Quimby Digital

We’re a remote, women-led social media agency building creative, and results-driven digital experiences for premium brands. Our teamwork and client relationships prioritize innovation, collaboration, growth, and sustainable work-life balance. If you’re excited to drive meaningful growth for high-impact brands while working in a flexible, data-obsessed, and creative agency, we want to hear from you.

Description

Senior Paid Media Strategist

A typical day as a Paid Strategist at Quimby moves quickly — and intentionally.

You start by opening Ads Manager. Before Slack fully wakes up, you’ve already checked pacing across accounts. One campaign is underdelivering. Another is creeping toward fatigue. You make adjustments calmly — budget shifts, audience exclusions, creative swaps — all grounded in data, not instinct.

By mid-morning, you’re reviewing performance trends. You’re not just looking at CTR. You’re watching CAC. You’re watching CPA. You’re asking whether this is a creative issue, an audience issue, or a funnel issue. A client is excited about scaling. You run the numbers before you agree.

Slack is active. A Strategist asks if paid can support an upcoming launch. You collaborate on messaging alignment. Creative drops new assets. You give feedback rooted in performance, not opinion.

You might hop into a client check-in to walk through performance. Not just “here are the numbers,” but “here’s what changed, here’s why, and here’s what we’re doing next.” You are calm. You are clear. You are trusted.

Some days are smooth. Some days a conversion event breaks, CPM spikes, or performance dips without warning. You don’t spiral. You diagnose. You document. You move forward.

By the end of the day, you’ve made dozens of small, thoughtful decisions that protect client spend and drive performance forward. Not everything is perfect — but it’s measured, intentional, and accountable.

You log off knowing you own results.

About Quimby Digital

Quimby Digital is a boutique, women-led social media agency specializing in organic strategy and performance marketing for brands in women’s health, wellness, parenting, climate, and B2B.

We help brands make better decisions — not just run more ads.

Paid and organic are not siloed here. They work together. Strategy is shared. Creative is informed by performance. We believe thoughtful execution beats hustle every time.

We are also building proprietary internal technology (QuimbyOS / Wimbly) that combines AI and human judgment to make social and paid marketing calmer, smarter, and more effective.

We value clarity, sustainable work, operational rigor, and strong communication. We are collaborative, direct, and supportive. We take our work seriously — not ourselves.

About the Role

The Senior Paid Media Strategist is the day-to-day paid owner across a portfolio of client accounts.

• This is not a junior role.
• This is not a planning-only role.
• This is not a “boost posts and report on clicks” role.

You are responsible for performance outcomes and disciplined execution.

You will manage 6–8 client accounts with budgets typically ranging from $15K–$75K/month.

Over time, there is opportunity to grow into leadership as paid expands — but first, you must demonstrate strong performance ownership and systems thinking.

Core Responsibilities

1. Paid Strategy & Ownership

• Own paid performance across 6–8 client accounts.
• Translate business objectives into paid media investment strategy.
• Forecast performance scenarios before scaling budgets.
• Advise clients on budget allocation relative to growth goals and margin constraints.
• Define audience structure, testing priorities, and budget allocation.
• Know when to scale and when to stabilize.
• Align paid direction with organic strategy and broader client goals.

2. In-Platform Execution

• Build and manage campaigns across Meta and Google (required).
• Structure accounts cleanly with clear objectives, segmentation, naming conventions, and tracking architecture.
• Own conversion tracking setup and validation (pixels, events, GA4, server-side where applicable).
• Collaborate on and troubleshoot tracking implementation using Google Tag Manager.
• Conduct daily pacing checks.
• Troubleshoot delivery and attribution issues quickly.
• Ensure tracking integrity before launch — no measurement, no spend.
• You are expected to operate directly in-platform. This is not delegated elsewhere

3. Optimization & Testing Discipline

• Run structured weekly optimizations.
• Improve CAC, CPA, and ROAS over time.
• Identify creative fatigue and audience saturation.
• Document major decisions and test learnings.
• Protect client budgets through disciplined budget management.

4. Client Communication

• Lead paid performance conversations.
• Present insights clearly: what happened, why, and what’s next.
• Set realistic expectations.
• Push back when data does not support a requested direction.
• Maintain calm and confidence when performance fluctuates.

5. Insight & Systems Contribution

• Contribute to internal documentation and paid playbooks.
• Identify workflow inefficiencies and suggest improvements.
• Track patterns that can inform QuimbyOS / Wimbly development.
• Demonstrate readiness for future leadership through operational clarity and accountability.

What We’re Looking For

Required

• 4–6 years hands-on paid media experience.
• Direct management of $15K–$75K+/month budgets.
• Demonstrated ability to forecast performance scenarios and model budget scaling.
• Strong understanding of CAC, ROAS, CPA, revenue impact, and margin sensitivity.
• Experience building campaigns from scratch in Meta, Google, and LinkedIn.
• Working knowledge of Google Tag Manager and conversion tracking frameworks.
• Experience owning reporting narratives and translating platform data into business insights.
• Comfort leading client conversations independently.
• Strong organizational and documentation habits.
• Ability to manage multiple accounts calmly.

Preferred

• Agency experience.
• Experience integrating paid and organic strategy.
• Comfort working asynchronously in a remote environment.
• Interest in future team leadership.

Compensation

• $55,000-$65,000 USD
• Unlimited PTO
• Fast growth opportunities

Growth Path

Senior Paid Strategist → FT Paid Pod Leadership

Growth is based on demonstrated performance ownership, documentation rigor, and systems thinking — not tenure alone. We want someone who wants to grow with us!

Salary

$55,000 - $60,000 per year