Senior Lead Copywriter, Apparel

We're looking for a Senior Lead Copywriter (Apparel) to join On

At the intersection of high performance and global fashion culture, story is everything. We're on the hunt for an expert conceptual storyteller to lead apparel copy and creative across global 360° campaigns, films, OOH, and brand activations.

What we're looking for:

• Fashion-heavy background: A strong portfolio spanning high-concept fashion, lifestyle, or streetwear brands (brand-side or agency).
• Obsessive craft: Experience developing fearless, unconventional campaign copy, manifestos, and scriptwriting.
• Cultural connection: Deep intuition for global subcultures, streetwear, and sports culture.
• Conceptual leadership: Proven track record partnering with Creative Directors and Art Directors to build big-idea campaigns from brief through to global rollout.

Location: London or Zurich

If you live and breathe fashion storytelling, know how to elevate product narratives into cultural moments, and thrive in a fast-paced creative studio—we'd love to see your portfolio!

Posted by: Hannah McAteer, Senior Talent Specialist

In short

At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact. We're looking for a highly experienced storyteller to craft copy and to concept industry-leading creative across our global campaigns. As Senior Copy Lead, you'll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices, a strong connection to sports culture, and leadership experience. The Senior Lead Copy will report to the Head of Creative in the Creative Studio.

Your Mission

• Partner with Art Directors to concept and execute innovative campaigns across all channels, bringing big ideas to life from briefs big and small.
• Confidently and articulately present creative ideas based on strategy, deep sports insights, and cultural trends.
• Deliver concepts, films, OOH, and 360 campaigns with obsessive craft on ambitious timelines.
• Uphold and evolve On's distinctive voice, ensuring it remains fearless, unconventional, and authentic.
• Lead creative across our diverse sports categories, fostering a sense of bravery and dedication within your team and ensuring they consistently deliver bold, original, and inventive concepts.
• Manage multiple high-priority campaigns simultaneously, making sound creative decisions independently in a fast-paced environment.
• Exemplify leadership in creative, championing the On Spirits, and actively contributing to company culture and events.

Your Story

• A dynamic, experienced copywriter and creative championing big ideas on global ATL advertising and/or marketing campaigns (ideally with a fashion focus), brand-side or at an agency.
• A passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations.
• Deep understanding of sports culture, performance storytelling, and the unique dynamics of building emotionally resonant campaigns across diverse athletic categories.
• Deep understanding of global digital user journeys and how to leverage touchpoints across the entire consumer journey to drive meaningful action.
• Experience challenging the status quo and navigating complex stakeholder environments to deliver cultural and commercial results.
• Comfortable leading high-impact initiatives that significantly influence the business and brand trajectory.
• A deep love for, and experience in, culture, fashion, and performance sports.