Senior Digital Strategy and Engagement Associate

At NCYL, digital communications is a core part of how we reach people, shape narrative, and turn attention into action.

Position
NCYL seeks a strategic, highly organized digital associate to help manage the organization's core digital channels and drive audience engagement across platforms.

This role is responsible for translating NCYL's priorities into compelling digital storytelling that informs, moves, and activates audiences. The person in this position will help lead email strategy and execution, oversee website and social media content, help shape video-forward storytelling, and ensure NCYL's campaigns, ideas, and public voice are carried clearly and consistently across platforms.

The right candidate brings strong editorial instincts, sound digital judgment, and a sharp understanding of what drives engagement and conversion. They know how to use email, video, and storytelling to deepen audience connection and motivate action.

The position is a part-time position at 50% FTE, and will report to NCYL's Managing Director, Public Affairs & Advancement.

Essential Functions

• Support day-to-day management of NCYL's website, email, and social media channels.
• Execute digital engagement strategies that strengthen audience growth, deepen engagement, and increase conversion rates.
• Help execute NCYL's email program, including strategy, production, testing, segmentation, and performance optimization.
• Help shape compelling email storytelling that uses strong narratives, clear calls to action, and audience-centered messaging to drive opens, clicks, donations, registrations, and other forms of engagement.
• Maintain digital content calendars in coordination with communications, development, and program staff.
• Draft, edit, schedule, publish, and optimize content across email, web, and social platforms, in coordination with the Communications & Development Writer and Digital Content & Design Manager.
• Partner with internal colleagues and external creatives as needed to ensure video and visual storytelling are compelling, strategic, and platform-appropriate.
• Manage website updates and publishing workflows to ensure content is timely, accurate, and strategically presented.
• Track performance across digital channels and recommend strategies to strengthen reach, engagement, and conversion.

Required Qualifications

• A minimum of three (3) years of experience in digital communications, digital marketing, advocacy communications, nonprofit communications, campaigns, or related fields.

Other Qualifications

• Experience managing websites and social media channels in a fast-paced environment.
• Basic coding experience (email coding, WordPress page creation, etc.).
• Experience developing email content and strategies that drive engagement and conversion.
• Strong writing and editing skills, with the ability to adapt content for different digital formats, audiences, and platforms.
• Experience using storytelling to strengthen digital performance, especially in email and campaign contexts.
• Experience creating video content.

Location note: NCYL is registered to do business in California, Colorado, Illinois, Massachusetts, Maryland, Michigan, New Jersey, New York, Oregon, Texas, Virginia, Washington DC, and Wisconsin (with Minnesota and Washington state registration pending). The candidate must reside in one of these locations.

How to Apply: Please submit a cover letter, resume, and portfolio at the link below by September 30, 2026.