Senior Digital Content Writer

Reed are hiring a Senior Digital Content Writer!

If you are a creative storyteller who knows how to turn ideas into high performing content, this could be your next move.

Joining our content marketing team, you will take the lead on creating engaging, insight driven content that drives visibility, builds authority and connects with audiences. You will also play a key role in shaping our content strategy and mentoring others in the team.

📍 Northampton based with hybrid working
💰 £40,000 to £45,000

If this sounds like you or someone in your network, I would love to hear from you. Apply now or message me directly for more information 👇

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Job description

Senior Digital Content Writer

Company: Reed

Salary: £40,000 to £45,000 depending on experience
Location: Reed N900 - 900 Pavilion Dr, Northampton NN4 7RG Northampton with hybrid working two days per week

Hybrid: Office based on Tuesdays and Thursdays and working from home on Monday, Wednesday and Friday

Contract: Full Time 37.5 hours per week and permanent

About the role

If you are a brilliant writer bursting with ideas and your work genuinely shows creativity, this could be your next move. We are looking for someone who can bring fresh thinking, bold storytelling and originality to everything they create.

As a Senior Digital Content Writer, you will play a key role in our content marketing team, the hub of creativity and innovation. You will take ownership of crafting compelling content that not only performs strongly in search and AI visibility but also resonates, engages and inspires.

This role offers a balance of analytical and creative work, combining performance focused content with wider editorial storytelling and campaign ideas.

Key responsibilities

• Support the Head of Content Marketing in maintaining high editorial standards with strong quality control across all outputs
• Bring fresh ideas and creative thinking to the team to enhance storytelling
• Ensure all content aligns with the Reed tone of voice
• Plan and deliver a balanced mix of hub, hero and hygiene content aligned to business goals
• Oversee content produced by other team members and provide mentoring support
• Work closely with external agency partners to deliver high performing SEO, GEO and AEO content across search and digital PR
• Carry out research into industries, trends and audience interests, alongside brand and competitor analysis
• Support the planning and optimisation of the content calendar in line with business priorities
• Build and maintain strong relationships with internal and external stakeholders

Skills and experience required

• Experience writing for both B2B and B2C audiences
• Strong organisational skills with the ability to manage multiple priorities and deadlines
• Excellent attention to detail with strong proofreading and editing skills
• Experience producing a wide range of content formats including blogs, speeches, advertorials and video scripts
• Proven ability to create high performing content with a strong understanding of SEO and keyword optimisation
• Experience using data and insights to inform content decisions
• Strong communication skills with the ability to collaborate and guide others
• Good understanding of content marketing principles
• Experience using content management systems and workflow tools
• Ability to work independently across multiple projects
• Understanding of technical SEO fundamentals such as site structure, indexing and internal linking

Desirable

• Four years or more experience in content production and editorial delivery
• Experience using AI tools to support content creation and personalisation
• Degree or equivalent in journalism, English, marketing or a related field
• Experience improving content visibility and organic growth using SEO
• Familiarity with large language model led content strategies

Salary

Salary: £40,000 to £45,000 depending on experience

Why consider this opportunity

• Career Development: We offer award-winning training and development opportunities centred around innovation to help you grow your career. If you are new to the industry or experienced in your field, we believe there is something for everyone.
• Our Culture: We are committed to creating a positive and inclusive work culture that values diversity and belonging. We strive to create an environment where everyone can thrive and feel like they truly belong. We believe in building business for good and for the benefit of society and 18% of our profit goes to charity meaning 1 day of our working week benefits great causes.
• Innovation: We’re never afraid to ask “What’s next?” and we continue to invest in cutting edge technology and market leading tools to support our co-members in their work. This, together with our longevity in the industry, puts you in the best position to be successful.

Feel what it’s like to truly belong…

All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role. Reed is an equal opportunities employer. We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity. We are a Mindful Employer, proud signatories of the Business in the Community Race at Work Charter and the Armed Forces Covenant. We offer a guaranteed interview scheme for disabled applicants and ex-services personnel, reservists and cadets, who meet the minimum criteria.

How to apply

To apply for the Senior Digital Content Writer position at Reed, please submit your CV and add any other relevant information via our online application portal.