Senior Creative Strategist

We're looking for someone who can take ownership of the creative strategy behind a fast-scaling DTC brand.

Not someone who just comes up with "content ideas."

Someone who understands why ads win, why they fatigue, and what we should test next.

$3,000–$8,000+ per month, base + performance.

Know someone who would be perfect? Tag them or send them this post. If we hire your referral, we'll send you $1,000.

Who We Are

We're a US DTC supplement brand doing seven figures per month on Meta.

Two founders. No agency. No bloated team.

We went from launch to eight figures annually in under a year, and we're now building the creative team to take the brand much further.

The Role

Right now, the two founders are still heavily involved in writing concepts and directing creative.

That's the bottleneck we want you to remove.

You'll own the thinking behind what gets produced.

• Develop 40–50 new concepts per month, plus iterations on proven winners
• Build story-driven 2–4 minute VSLs and long-form direct-response concepts
• Develop unique mechanisms, problem mechanisms, angles and awareness-stage messaging
• Mine Reddit, YouTube comments, forums, reviews and customer feedback for real VOC
• Turn customer language into hooks, stories, claims and concepts
• Analyze competitors and create comparison/interception angles
• Write detailed briefs with enough direction that editors can execute without constant back-and-forth
• Decide what gets tested across angles, formats and awareness stages
• Review performance and determine what to iterate, scale or kill

What We're Looking For

You already have meaningful experience in DTC creative strategy, direct response, performance copy or a closely related role.

You:

• Think in angles, mechanisms, awareness stages and customer psychology
• Understand Meta creative performance beyond surface-level metrics
• Can look at performance data and turn it into the next round of tests
• Write excellent English — most of this role is thinking and writing
• Are naturally curious about customers and why they buy
• Can separate a strong idea from a pretty execution
• Challenge assumptions instead of blindly agreeing with founders
• Take ownership without needing someone to tell you what to do every day

What You Get

• Base salary based on experience
• 1% of ad spend on every ad scaling above target ROAS — strong performance can realistically take total compensation to $8K+/month
• Direct access to both founders
• Full ownership of creative strategy
• Direct access to performance data
• Opportunity to build the creative function around you as we scale

If you want a role where you simply hand over a few ideas every week, this probably isn't it.

If you want to own the creative engine and be directly rewarded when your ideas scale, send a DM.