SaaS Content Writer

Hiring for marketing at a high-growth startup isn’t just about resumes.

It’s about finding people who can actually thrive in this kind of environment. Fast pace, big swings, and lots of unknowns.

Some of our biggest plays take months to plan. That’s why my team runs 70% strategy (the bets we know will work) and 30% room to test and pivot.

You need to balance structure with agility and shift gears when the moment calls for it.

After nearly 3 years here, these are the 4 traits I’ve come to really value:

1. You move fast even when things take time
Just because something takes months to launch doesn’t mean we can slow down. I look for people who keep urgency alive inside a long timeline, who can plan thoughtfully but stay ready to jump when the moment strikes.

2. You’re strategic, but never too cool
Yes, we work on a big-picture strategy. But we’re also the ones stapling agents’ reports the night before a big event (IYKYK). The best marketers just do what needs to be done.

3. You’re okay starting with a blank doc
Sometimes the brief is just a business problem. We need people who can navigate ambiguity, ask the right questions, and help build the roadmap

4. You can stick to a strategy AND still adapt
We commit to big bets. But we also leave room to respond to signals, test something new, and pivot fast. The marketers who thrive here know how to evolve the playbook while staying grounded in the goal.

PS: We’re hiring a Content Writer that will work closely with my team on ecosystem activations - tag someone that would be a good fit:

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Posted by: Daniela Rouse, Head of Ecosystem Marketing at Triple Whale

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What Do We Do?

Triple Whale is the source of truth for eCommerce brands. Our platform centralizes the entire analytics stack—from profit tracking and customer insights to marketing attribution and creative intelligence. We empower brands with the visibility they need to make smarter decisions, scale faster, and optimize every dollar spent.

Why Triple Whale Needs You:

Triple Whale is growing, and so is our need for high-quality, high-impact content.  We're looking for a versatile content marketer to help us double content production, unblock our content backlog, and relieve pressure.

This role is critical to fueling our brand storytelling, partner marketing initiatives, and data-driven thought leadership. We’re developing more product launches, more partner activations, and more insights from our advertising data than ever before. We need a Content Writer to help bring them all to life.

What You'll Do:

• Support key content programs across a wide set of initiatives  
• Write blogs, longform guides, and campaign content for product launches
• Collaborate on playbooks and use-case explainers tied to Triple Whale’s AI products
• Create assets across the lifecycle of our launches (from teaser to post-launch wrap)
• Write SEO-focused blog content based on our roadmap
• Analyze and produce data-driven benchmarks reports from Triple Whale's proprietary ad performance data
• Contribute co-branded assets with key partners ( Klaviyo, Postscript, ShipBob & more)
• Support ABM plays, webinar content, and partner integrations 
• Write emails, flows, and promotional content across the funnel
• Ghostwrite bylines and executive content in the AI space

What You'll Bring:

• SaaS content marketing experience: You’ve created content that drives engagement and conversions in a B2B software environment.
• Ecommerce experience: You know the lingo, the trends, and the pain points of direct-to-consumer brands
  •  Triple Whale experience is a major bonus.
• Content versatility: You’re comfortable writing blog posts, reports, playbooks, marketing collateral, and lifecycle emails.
• Executional excellence: You know how to take a project from concept to completion
• Collaborative mindset: You're excited to work closely with marketers, PMs, analysts, execs, and agency partners.
• Curiosity & adaptability: You’re open to growing into this role and shaping it based on what you do best.

Our Values

• We Are Customer Obsessed: From our mission to every detailed project, everything we do is designed to create a positive impact for our customers.
• We Move (Very!) Quickly: The speed at which we work, iterate, and deliver value is our most competitive advantage. 
• We Are Trustworthy: Candor, directness, and honest communication helps us learn, grow and improve so we can win together. 
• We Are Curious: We extend beyond our comfort zone and ask questions that guide us towards new, creative, and bold paths.
• We Act Like A Mensch: We act with honor, integrity and empathy, and have deep respect for our customers and each other.

Perks

• Greatest Team: A world-class team of the brightest and most talented out there! Work with fun, hardworking, kind, nice people who are passionate about what they do
• Compensation: Competitive salary, benefits, and equity
• Family Focus: Parental leave and flexibility for families
• Time Off: Generous PTO. We want you to relax when you need to relax!
• Healthcare: Excellent medical, dental, and vision coverage
• 401K: 3% matching

Triple Whale is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join Us in Making Waves

If you’re looking for more than just a job and want to be part of a movement reshaping the future of Ecommerce, Triple Whale is the place for you. We’re on the lookout for driven, curious, and creative individuals ready to thrive in a fast-paced environment.

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