Product Marketing Manager

We’re hiring a Product Marketing Manager at Really Great Reading ✳️

We’re looking for someone who can lead go to market strategy, shape compelling product narratives, and help drive measurable growth across our literacy portfolio.

This role partners across Product, Sales, Customer Success, and Marketing to turn strategy into execution and positioning into market momentum.

If you love storytelling, launches, messaging, and building products people actually understand and adopt, we’d love to connect.

Remote role. EdTech experience strongly preferred.

Reporting to: Director of Product Marketing Strategy 
Location: Remote

Product Marketing That Powers Go-To-Market Execution 

At Really Great Reading, we ensure every product we bring to market resonates and delivers measurable impact for our partner districts.

In a landscape where districts are making high-stakes literacy decisions, the difference between being considered and being adopted comes down to one thing: how clearly and powerfully we tell our story.

The Product Marketing Manager is the architect of that story.

This role transforms product capabilities into market momentum—driving adoption, enabling revenue, and ensuring every product shows up with clarity, confidence, and impact.

What You’ll Own

You will lead the end-to-end product marketing ecosystem—from positioning through launch and optimization—ensuring every product is differentiated, every message resonates, and every go-to-market motion drives results.

Your Impact Will Be Felt Across Four Pillars

1. Go-To-Market Strategy & Growth
   • Lead product launch planning and execution
   • Develop GTM strategies that drive adoption, pipeline, and revenue
   • Align product marketing efforts with company growth priorities
2. Positioning & Narrative Power
   • Define differentiated positioning rooted in customer needs and market dynamics
   • Craft compelling messaging and value propositions
   • Translate product features into clear, outcome-driven storytelling
3. Sales Enablement & Revenue Support
   • Build high-impact sales tools and enablement resources
   • Equip sales teams with messaging and insights to win competitive deals
   • Partner with Sales to improve effectiveness and close rates
4. Market Intelligence & Insight
   • Conduct market research and competitive analysis
   • Synthesize customer and field feedback into actionable insights
   • Inform product strategy with data-driven market perspective

What You’ll Do (Day-to-Day Excellence)

Strategy & Planning

• Partner cross-functionally to plan and execute go-to-market initiatives
• Align product marketing priorities with revenue and company goals
• Support portfolio strategy and product prioritization

Execution & Delivery

• Own end-to-end product marketing initiatives from ideation through launch
• Ensure high-quality, consistent execution across all channels
• Manage timelines and cross-functional deliverables

Content & Knowledge Management

• Develop and maintain core messaging, positioning, and value propositions
• Ensure consistency across marketing and sales materials
• Build scalable libraries of reusable product marketing assets

Performance & Analytics

• Track product adoption, pipeline contribution, and GTM performance
• Analyze trends and identify opportunities for optimization
• Deliver insights to improve strategy, messaging, and execution

Cross-Functional Collaboration

• Partner with Product, Sales, Customer Success, and Marketing
• Serve as the voice of the customer and market internally
• Ensure alignment between product strategy and market needs

This role is directly tied to growth and market impact:

Revenue Impact

• Product Adoption Rate (%)
• Pipeline Contribution ($)
• Revenue Influenced by Product Marketing
• Win Rate on Supported Opportunities (%)

Go-To-Market Effectiveness

• Launch success against timeline and adoption targets
• Messaging effectiveness (sales and stakeholder feedback)
• Campaign and content performance

Operational Excellence

• On-time delivery of GTM initiatives
• Sales enablement asset utilization
• Speed to market for new products and features

Quality & Competitiveness

• Competitive win/loss insights
• Market differentiation strength
• Customer feedback on messaging clarity

Cross-Functional Effectiveness

• Stakeholder satisfaction
• Responsiveness and collaboration effectiveness
• Alignment to GTM priorities

What You Bring

• 3–5 years of Product Marketing experience (EdTech strongly preferred)
• Proven success leading product launches and go-to-market strategies
• Strong storytelling, messaging, and positioning skills
• Experience building sales enablement tools that drive results
• Ability to translate insights into clear, actionable strategies
• Analytical mindset with experience using performance data
• Strong project management and cross-functional collaboration skills
• Comfort using AI-powered tools to scale impact and efficiency
• A working style rooted in ownership, clarity, and results

Education & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Strong communication and presentation skills
• Ability to translate strategy into execution

Preferred Experience

• PreK–12 literacy or education market experience
• Experience working with district-level buyers and educators
• Familiarity with curriculum or instructional products
• MBA or Product Marketing certifications (e.g., Product Marketing Alliance)

Why Really Great Reading

At Really Great Reading, our benefits are intentionally designed to support the whole person — professionally, personally, and financially. We continuously evolve our offerings in response to team member feedback, changing life needs, and our commitment to building a high-performance, people-first culture.

Our benefits currently include:

• Competitive 401(k) program with company matching
• Comprehensive Medical, Dental, and Vision insurance
• Generous Paid Time Off program
• Employee Discount Program and partner savings
• Ongoing professional development investment
• Wellness and work-life balance initiatives
• Evolving rewards shaped by team member voice

Physical Requirements

This is a remote role performed in a home or flexible workspace using standard technology tools. Responsibilities include extended computer use, virtual collaboration, and digital communication.

This role requires the ability to:

• Work at a computer for extended periods of time
• Use a keyboard, mouse, or similar input devices for navigation and data entry
• View and interpret information on digital screens
• Participate in virtual meetings and collaborative discussions

Really Great Reading is committed to providing reasonable accommodations to qualified individuals with disabilities and to supporting flexible, accessible work environments that enable every team member to do their best work.

Equal Opportunity Employer

Really Great Reading is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.

Final Note (Because This Role Matters)

This is not a “support the product” role.
This is a define the story, drive the strategy, and fuel the growth role.

If you’re ready to turn positioning into pipeline—and product into market momentum—we want to meet you.

Want to apply for this role? Please submit your cover letter and resume by emailing us [click apply]. Include the title of the position being applied for in the subject line of the email. 

Download the job description.