Pitch Writer

Pitch Me Story Ideas for CNBC Make It Money Coverage

I'm a finance and crypto journalist. My work runs in Investopedia, TheStreet, Inc, Forbes, Benzinga and FinanceFeeds. I'm building pitches for CNBC Make It's money desk, which is tilting its coverage toward personal investing. I want PR pros and experts to pitch me story ideas in these seven areas:

• Trending market news
• Gen Z investing
• Real estate
• Crypto
• Prediction markets
• Sports betting
• Aspirational wealth-building

What a good pitch looks like. These are personal finance service stories. Every one needs a peg (a rule change, a new product, a market move, a deadline) and a clear answer to "what does this mean for my money." Give me the peg, the reader takeaway, and the expert who can anchor it, in under five sentences. If it takes longer than that to explain, it isn't a fit.

The experts I'm looking for:

• CPAs and tax attorneys, especially those working with traders, bettors and crypto holders
• Mortgage brokers and loan officers
• CFPs and portfolio strategists
• Gaming, securities and consumer attorneys
• Retirement plan advisors

What I need from any expert: named and on the record; the specific credential and the specific rule or product they can speak to ("financial expert" isn't a credential); about 30 minutes on a call. US rules, US readers.

What doesn't work: general market commentary, executives available to discuss a trend, a product launch dressed up as a story, and platform data with no person attached.

Email me at [click apply]. No DM pitches, email only. I pitch the editor once I have the idea and the source confirmed, so everything runs subject to his approval, and that takes weeks rather than days. I won't reply to every pitch; if you don't hear back, it wasn't a fit.

Posted by: Tobi Amure, Senior Freelance Personal Finance and Tech Journalist