Location
- United States
The role
You'll write persuasive direct response copy for direct mail and digital campaigns—letters, postcards, emails, landing pages, display ads, paid social, and online video—for financial services, banking, lending, and insurance clients. Working with creative directors, designers, strategists, and analytics teams, you'll develop messaging frameworks, test variations, and use AI-powered tools to speed up content development while meeting regulatory requirements. This is a full-time remote role with a base salary of $53,000–$70,000 plus bonus and benefits.
At a glance
- Education
- Bachelor's Degree
- Experience
- 3-5 years
- Level
- Mid-level
Tools and skills
Skills
Direct Response CopywritingAdaptabilityStrategic ThinkingLoyalty MarketingFinancial Services MarketingProblem SolvingPresentationAI GovernanceA/B TestingPersonalizationProofreadingFintech MarketingResponsible AIHeadline WritingDigital CopywritingMessaging FrameworksDecision makingPaid SocialPrompt EngineeringSegmentationRegulatory ComplianceDirect Mail CopywritingTime ManagementDisplay AdvertisingEmail MarketingIntellectual PropertyCampaign ConceptsOffersStorytellingCustomer Lifecycle MarketingHealthcare MarketingCampaign OptimizationCreativityCustomer AcquisitionPerformance MarketingCustomer RetentionInitiativeBanking MarketingCommunicationCollaborationAttention to DetailCustomer Journey MappingInsurance MarketingEditingLanding Page Optimization