Paid Social Lead

I am hiring two pivotal roles into my team at Timeleft 🚀

⏱️ Paid Social Lead - the architect for how we scale all social channels globally

⏱️ Brand & Product Marketing Manager - the architect that builds a scalable brand while being the enablement bridge between marketing and product

This is an amazing time to join a business at the forefront of the fight for IRL experiences.

Sound like you or someone you know? Links to roles in the top comment

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⌘ About Timeleft

Timeleft is a social app that brings strangers together. Every Wednesday, our platform matches 150,000+ people into groups of 6 across 200+ cities in 52 countries to have dinner together. We're a subscription business growing fast, and paid social is how most of those people first hear about us. Meta leads today; TikTok, YouTube and the next set of channels are where we go from here.

That's where you come in.

⌘ About The Role

We're looking for an exceptional Paid Social Lead to take ownership of our paid social channel during a pivotal period of growth. You will work directly with the VP Marketing to deliver new customer growth across our priority markets: at scale, with discipline, and against a measurement standard that holds.

This is a hands-on leadership role. You'll set the strategy, run the campaigns, build the team and hold the bar on creative and commercial excellence.

You are a paid social operator through and through, with deep experience scaling subscription or consumer-app brands in high-growth environments. You know how to move a real number against a real budget. You are as comfortable in the platforms as you are in the data, and you know how to get the best out of your team, your creative partners and your platform reps. If you want to set the standard for paid social in a scale-up where the channel actually matters, this is your opportunity.

⌘ Key Responsibilities

• Own paid social end to end: channel strategy, buying strategy, post-click strategy, signal strategy, hands-on execution and weekly reporting
• Work directly with the VP Marketing to translate company targets into the paid social plan: priority markets, channel mix, budget envelope, the bets that move the number
• Deliver against ambitious new-customer growth targets across our priority markets, with the efficiency standard the business demands
• Build, lead and mentor a small but high-performing paid social team. Grow the team as the channel scales, fostering a culture of pace, learning and accountability
• Develop and implement innovative strategies. Meta is our core channel today, with the mandate to scope and launch TikTok, YouTube and the next platforms as we scale
• Own the buying strategy: account architecture, audience approach, bid strategy, budget allocation across markets and platforms
• Own the post-click strategy: landing experience, funnel hand-off, and the conversion path that turns a click into a customer
• Own the operating system underneath the channel: buying (account architecture, audiences, bids, budget allocation), post-click (landing, funnel hand-off, conversion path), signal and measurement.
• Run the testing framework across creative, audience, bid and budget, with the cadence and discipline that turn it into learnings we act on
• Own organic social and build a social content flywheel that supports both paid and organic.
• Collaborate with our creative, analytics and product teams to ensure campaigns are insight-driven, on-brand and connected to a strong post-click experience
• Share learnings across markets: what's working in our biggest markets and what isn't, so excellence compounds across the footprint
• Stay close to platform changes, algorithm shifts and the broader paid social conversation, and translate them into our calls

⌘ About You

• Deep experience in paid social, with proven expertise in subscription or consumer-app brands and a history of scaling spend and impact in high-growth environments. Not pure DTC e-commerce
• Proven success driving new-customer revenue at >€500k of monthly spend, with the discipline to hold an efficiency standard under pressure
• Hands-on experience across Meta and at least one other major paid social platform, with a strong grasp of the subscription customer journey (signup, trial, paid, repeat)
• A clear point of view on the difference between platform-reported metrics and true incremental performance, and the operating habit to optimise to the latter
• Analytical and commercial mindset. Able to forecast, diagnose, report and pivot quickly based on results
• Strong creative sensibility. Able to brief, assess and iterate on high-performing creative, and to spot pattern by hook, persona and format
• Leadership experience. You've built or grown a small team and managed creative or agency partners
• Organised, proactive, and comfortable working at pace and with ambiguity, including periods where your manager isn't day-to-day available
• Excellent communicator. Able to influence at all levels, diagnose in front of leadership, and collaborate across functions
• Passionate about learning, sharing knowledge, and continuously raising the bar for paid social performance

⌘ What This Role Is NOT

• Not a strategy-only role. You'll be in the ad accounts every day
• Not a brand role. Brand suitability matters and you'll hold the bar, but the headline number is new customers
• Not a platform-ROAS-chaser role. Optimising to platform metrics alone is how you spend a lot at a fictional CAC. We optimise to truth
• Not multi-channel on day one. Meta is the focus; the next channel comes when you make the case and we're ready
• Not a pure-IC role. You will build and lead a team, but starting small. This is for someone who wants to grow a function, not inherit one

⌘ What's In It For You

• Full ownership of our largest acquisition channel at a real-scale consumer subscription business
• Real autonomy. Your call to make, your numbers to own, with a leadership team that backs your judgement
• A direct line to the VP Marketing and exposure to the CEO and the leadership forum
• The mandate to scope and launch the next paid channels as the business scales. This role grows with the channel
• A team that respects the signal-vs-noise distinction. No defending daily fluctuations, no theatre

⌘ Expected Outcomes

At 3 months:

• You own paid social end to end: channel, buying, post-click and signal strategy
• New customer acquisition is moving in the right direction in our priority markets
• You have a credible read on true CAC by priority market

At 6 months:

• Paid social spend has scaled materially at flat or improving efficiency
• A persona-led testing system is producing winning concepts and retiring fatigued ones continuously: not in projects, in flow
• The next channel beyond Meta has either been proposed and launched, or knowingly deferred. Your call, defended at SteerCo
• You have become the reference point for paid social inside the business and have started to grow the team beyond the contractor
• The leadership team says: "Our paid social has never been sharper, faster, or more honest about the numbers."

⌘ Recruitment Process

• Intro Call (30 min) with Talent Acquisition Lead. Your background, motivations, and what you're looking for.
• Business Interview (30 min) with VP Marketing. Paid social experience, signal vs. platform metrics, team building and creative briefing.
• Case Study (take-home, ~3h) — A Timeleft-based scenario to further assess your skills.
• Final Panel (60 min) with VP Marketing and one peer. Pressure-test your thinking and adaptability.
• Reference Calls (optional) — Former manager and/or peer.