Brand and Product Marketing Manager

I am hiring two pivotal roles into my team at Timeleft 🚀

⏱️ Paid Social Lead - the architect for how we scale all social channels globally

⏱️ Brand & Product Marketing Manager - the architect that builds a scalable brand while being the enablement bridge between marketing and product

This is an amazing time to join a business at the forefront of the fight for IRL experiences.

Sound like you or someone you know? Links to roles in the top comment

---

⌘ About Timeleft

Timeleft is a social app that brings strangers together. Every Wednesday, our platform matches 150,000+ people into groups of 6 across 200+ cities in 52 countries to have dinner together.

We're a subscription business growing fast, and the brand we've built is the reason people show up, tell their friends, and come back. Brand and product are the same system here. The way the product feels in someone's hand is the brand; the way the brand sounds in a paid ad is the product promise.

We're hiring the person who owns that system.

⌘ About The Role

We're looking for a Brand & Product Marketing Manager to do three things at once: own the brand, build the AI brand knowledge infrastructure that makes the brand scale, and run the bridge between Product and Marketing. This is one of the highest-leverage seats on the team.

Every channel, every product launch and every AI system we ship pulls from what you build.

You are a rare hybrid: a brand thinker with the operational rigour of a great product marketer and the technical curiosity to see AI as leverage. You care about what lands with customers because you've spent the time to know them. You're bold enough to make a call, organised enough to ship it cross-functionally, and customer-obsessed enough to know when you're wrong. If you want to build a modern brand and product marketing function at a consumer business growing fast, this is your opportunity.

⌘ Key Responsibilities

Own the brand

• Own brand guardianship end to end: positioning, tone of voice, identity foundations, and the standard the rest of the team holds itself to
• Set the brand operating system that the wider team uses self-service: the documents, decision rules and examples that mean channels and Content Studio don't bottleneck on you to know what good looks like
• Hold the brand bar across every customer touchpoint. Paid, organic, product, lifecycle, CX

Build the AI-brand infrastructure

• Build the learning infrastructure our AI systems use to produce on-brand work at scale: TOV documents, copy perfection examples, consistent company descriptions. Help build core skills the scales brand.
• Partner closely with our data and AI teams to make AI a quality multiplier for brand, not a quality dilutant.

Run the Product, Marketing bridge

• Own the GTM motion for new product features: from brief through to channel rollout, narrative, sequencing and cross-functional readiness
• Set the editorial and communications roadmap: what we say, when, in what order, across which channels
• Bring the voice of the customer back into the product roadmap, with structured insights, test results and synthesised demand signals that influence what gets built
• Help extend our addressable market by translating customer learnings into new product opportunities the leadership team can act on

Enable the wider team

• Make brand foundations self-service for the marketing function: channels, Content Studio and external partners should be able to pull what they need without queueing on you
• Make product launches feel inevitable, not scrambled: a clear cadence, clear ownership, clear messaging, every time
• Bring weekly diagnosis to the leadership team: how brand is showing up, where it's drifting, what you're doing about it

⌘ About You

• Deep experience as a brand-led marketer in a consumer business (subscription, app or DTC), with meaningful product marketing or GTM scope
• A project manager at heart, with the rigour to ship cross-functional work that depends on other people's time and craft
• Customer-obsessed. You have a documented habit of getting closer to customers than your peers, and can name three insights from the last year that changed a decision
• Equally credible with Product as you are with Marketing: you can speak to feature mechanics, technical constraints and the marketing levers they unlock, and Product takes you seriously
• Strong writer and editor. You know what lands with customers and what doesn't, and you can show the receipts
• Comfortable with AI as a tool: you've used LLMs and prompt patterns to scale your own output in production work, not just tinkered, and you have a point of view on how to make AI on-brand
• Bold. Willing to take a position and defend it; willing to push back on a product or marketing call you think is wrong, with evidence and a better alternative
• Excellent cross-functional collaborator with influence across functions you don't control
• Comfortable in ambiguity. You get to a written point of view fast and iterate it in public
• Passionate about brand and product as one system, not two separate disciplines

⌘ What This Role Is NOT

• Not a brand-only role. The brand is half the job; the product marketing layer is the other half
• Not a comms-only role. You own a system the team operates inside, not a content calendar
• Not a research function. You ship outputs (positioning, GTM, brand artefacts, AI infrastructure), not just decks
• Not the "brand police". You build the operating system the team uses themselves, not the approval gate they queue for
• Not an AI engineer role. You're the brand-side partner of the AI and data teams, not the builder of the models

⌘ What's In It For You

• The most leverage-rich seat on marketing: brand, product and AI in one role. What you build, the whole company pulls from
• Direct ownership of positioning at a consumer subscription business at real scale, not a deck on a shared drive
• A team that genuinely believes brand and product are one system, and an executive team that funds that belief
• A leadership team that wants AI to be a quality multiplier for brand, not a quality dilutant. You will set how that gets built
• The mandate to influence the product roadmap with customer insights, not just be a passenger to it
• A direct line to the VP Marketing and exposure to the CEO and the leadership forum
• Competitive base, equity, and standard Timeleft benefits, including the Timeleft dinners themselves

⌘ Expected Outcomes

At 3 months:

• Brand foundations (positioning, TOV, key verbal and visual assets) are documented, audited and accessible. The wider team can self-serve the basics
• A first GTM cadence is operational; at least one product launch has shipped on your framework
• The customer insight loop is in motion: you have a written monthly synthesis of what customers are telling us, and a regular forum for putting it in front of Product
• You have mapped where AI scales brand vs. where it dilutes it, with a written plan for the AI-brand operating system
• The leadership team says: "We finally have someone holding the brand standard end to end."

At 6 months:

• The AI-brand operating system is producing on-brand output at scale. Manual review is the exception, not the rule, for in-scope content categories
• Every meaningful product launch ships with a GTM plan and clear cross-channel messaging
• At least one product roadmap item has been added or reshaped based on customer insight you brought back
• Brand drift across channels is rare and gets caught early
• The leadership team says: "Our brand sounds the same wherever we show up, and the AI we built is making it stronger, not weaker."

⌘ Recruitment Process

• Introduction Interview (30 min) with Talent Acquisition Lead to cover your background, motivations, and what you're looking for.
• Business Interview (30 min) with VP Marketing. Deep dive into your brand & product marketing experience and how you think about the intersection of Product, Marketing, and AI.
• Case Study (take-home, ~4h) — A Timeleft-based scenario combining brand analysis and positioning strategy.
• Final Panel (60 min) with VP Marketing and one peer. Pressure-test your thinking and adaptability.