Niche Content Strategist

We are hiring!

We're growing at Lemon Collaborative, and I'm looking to find the perfect people for two roles!

Niche Content Strategist. We need someone to dive in with our creators on deeper content strategy, profile reviews, and campaign recaps. This is a specialist role for someone who truly knows animal care, healthcare-adjacent, or has worked with a niche. We are just starting to have conversations around this and need someone ready to be called on.

Event Coordinator. Our live events are scaling, and I need a detail-obsessed and creative coordinator to own logistics, post-event debriefs, and partner recaps. Part-time to start, with real room to grow. We are ideally looking for someone who has run multiple events but open to entry level interns as well.

If either one sounds like you, or you know someone who would be a great fit, drop a comment or send me a DM. Referrals are always welcome. 🍋

Posted by: Ashley Koll, Founder

Content Strategist – Lemon Collaborative
Location: Remote
Hours: (fluctuating hours/week), with availability to be called on as needed.
Potential for full-time employment

About Lemon Collaborative
Lemon Collaborative is a boutique influencer management agency representing veterinary professionals, animal care, and mission-driven creators in the pet and animal-care space. We support our talent with management, strategic partnerships, and deal negotiations to help them grow sustainably while maintaining integrity in the industry and creating powerful campaigns + content.

We are seeking a sharp, self-directed Niche Content Strategist to build and lead a new content strategy service for our roster of veterinary, vet tech, training, and rescue creators.

Role Overview
The Niche Content Strategist owns content strategy, profile reviews, and campaign recaps for our creators, and supports them on long-term brand deals to help each one grow. This is a specialist role, not a general lifestyle content role. You need real fluency in the animal care and healthcare-adjacent space or a niche, the audiences these creators serve, and what authentic, mission-aligned content looks like in this world. This role does not manage campaign execution, we have a dedicated Campaign Manager. Your focus is content strategy and creator growth.

Key Responsibilities:

Content Strategy

• Build and run content strategy for assigned creators across Instagram, TikTok, and YouTube
• Develop content plans aligned to each creator's goals, audience, and brand partnerships
• Identify content opportunities, formats, and trends relevant to the animal care space
• Keep strategy grounded in what is authentic and credible for veterinary and animal care audiences

Profile Reviews + Creator Support

• Deliver profile reviews that give creators clear, actionable direction on positioning and content mix
• Support creators on long-term brand deals, shaping content that delivers for the brand and stays true to the creator
• Meet regularly (virtually) with creators to set goals and support their growth

Reporting + Insights

• Produce campaign recaps that translate performance into insight for creators and brand partners
• Turn analytics into plain-language recommendations creators can act on
• Track content performance and surface what is and isn't working

Service Development

• Build repeatable frameworks and templates so the service can scale across the roster

Who You Are
You are a strategic, self-directed thinker who loves helping creators grow. You can turn data into clear direction, you communicate well, and you are comfortable building something new from the ground up.

Preferred Experience

• 2-3 years in content strategy, social media strategy, or creator/influencer strategy
• Real fluency in the animal care, veterinary, pet, or adjacent healthcare space (a plus)
• Strong grasp of short-form content performance across Instagram, TikTok, and YouTube
• Ability to turn analytics into recommendations a creator can act on
• Comfortable with Google Workspace and building processes from scratch
• Experience working directly with creators or talent is a plus
• Background in veterinary medicine, vet tech, animal care, or rescue is a plus

Why You'll Love Working With Us

• Work with respected, mission-driven voices in the veterinary and animal-care community
• High-impact role where you directly shape creator growth and a brand-new service
• Flexible remote work
• Clear opportunities for advancement
• A collaborative environment committed to meaningful and ethical partnerships