Marketing Strategist - YouTube

Foundation is hiring for 5 priority positions! Come work with some of the brightest minds in marketing as we help B2B brands show up in the AI shortlist. The job titles below will give you a better idea about how we're doing it:

• Strategy Manager (AEO / GEO): Lead 3 to 5 strategists across a $2M+ book. Be the senior voice when a client pushes back.
• Marketing Strategist (GEO / AEO): Build AI visibility strategies across on-site content, Reddit, YouTube, LinkedIn and earned media.
• Marketing Strategist (YouTube): Own channel strategy end to end. If you can explain why a video held attention at 0:45 and lost it at 2:10, we want to talk.
• Senior Account Manager (Canada): Run a portfolio of enterprise accounts. Spot the problem before the client does.
• SEO/GEO Writer: Write for 5 to 6 B2B clients. Content built to rank in search and get cited in AI answers.

All roles are fully remote, so you can work from where you're most effective. Here's how to apply:

1. Complete the Culture Index survey (it's required).
2. Submit your application on the role page: [click apply]

Book a call with our team to discuss your goals.

Get cited across ChatGPT, Gemini, Claude, Perplexity, and AI Overviews.

Become the source buyers and AI systems trust.

Book a call with our team to discuss your goals.

Book a call with our team to discuss your goals.

Book a call with our team to discuss your goals.

Book a call with our team to discuss your goals.

Book a call with our team to discuss your goals.

Foundation is an AI visibility marketing agency that drives pipeline growth for mid-market and enterprise B2B tech and SaaS companies. We help our clients generate pipeline through content engineered to distribute across LLMs, search, social, communities like Reddit, and every channel their buyers actually use.

The mission of the Marketing Strategist (YouTube) is to design and lead YouTube strategies that drive measurable business growth for our clients. YouTube is one of the highest-value GEO channels we invest in. It shapes what buyers watch, what Google surfaces, and what LLMs cite. This role owns channel strategy end to end: what gets made, who appears on camera, how each video is packaged, and how the program performs. It combines deep analytical thinking with strong creative instincts, partnering across teams, production partners, and clients to turn performance data into actionable strategy.

Key Responsibilities

• Develop and execute comprehensive, data-driven YouTube strategies aligned with client objectives and pipeline goals.
• Analyze YouTube Analytics, VidIQ data, retention curves, search and suggested traffic, and LLM citation trends to uncover strategic opportunities for channel growth. ● Own packaging strategy across accounts: titles, thumbnails, hooks, descriptions, chapters, and Shorts.
• Source, vet, and brief on-camera talent and creators who fit each client's audience and category.
• Lead collaborative planning sessions with GEO/SEO, Creative, and production teams (internal and external partners) to ensure video programs operate as cohesive systems. ● Conduct recurring channel audits, identifying growth gaps and recommending improvements.
• Build scalable frameworks, playbooks, and documentation to standardize strategy execution across accounts.
• Use AI tools throughout the workflow (research, scripting support, optimization) to compress production time and cost without sacrificing quality.
• Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority.
• Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication.
• Maintain alignment between video initiatives and larger digital marketing and business KPIs.

You Might Be a Fit If You…

• Are energized by solving complex problems through data and clear frameworks.
• Can watch a video, explain why it held attention at 0:45 and lost it at 2:10, and fix it in the next brief.
• Enjoy communicating insights backed by evidence and logic, helping others understand the "why" behind each strategy.
• Thrive in environments that balance creative thinking with analytical precision.
• Take pride in refining strategies through iteration and measurement.

Required Experience

• 5+ years in YouTube strategy, video content strategy, or channel growth. B2B or SaaS experience strongly preferred.
• Proven success growing YouTube channels or video programs that achieve measurable business outcomes.
• Advanced analytical and reporting skills (e.g., YouTube Studio, VidIQ or TubeBuddy, Google Analytics, Google Search Console, Ahrefs, HubSpot). Familiarity with AI visibility platforms such as Profound is a plus.
• Experience managing video production ecosystems: scripting, creators, editors, and outside production partners.
• Clear written and verbal communication. Able to translate complex insights into clear, persuasive narratives.
• Exceptional ability to present and deliver consultative value to clients and stakeholders, focusing on evidence and structured recommendations.

Metrics/KPIs

• Achievement rate of channel-related KPIs (watch time, click-through rate, retention, subscriber growth).
• Strategic deliverables delivered on time and to spec.
• Growth in qualified traffic, pipeline, and conversions tied to video initiatives.
• Client satisfaction with clarity and usefulness of strategy.
• Efficiency gains through improved systems, playbooks, and AI-assisted workflows.

Position Details:

Immediate benefits:

We will give you a budget to buy the gadgets and tech you need to execute. Note: This benefit is available to residents of Canada only.

Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.

We offer time off for all National Holidays. Whether you’re living in Canada, the US, Australia or Japan — you’ll get those days off.

Benefits after three months:

Two weeks minimum paid vacation days.

We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right. Note: This benefit is available to residents of Canada only.

Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.

We offer a competitive dental and healthcare benefits plan for colleagues and their families. Note: This benefit is available to residents of Canada only.

As part of your application, please complete the Culture Index survey. This must be submitted to be considered for the role.

Once completed, please follow this link to submit your application form for the position.

• Full-time (Monday to Friday, ~40 hours/week), Full Remote
• Target Location: Global
• Compensation: Base salary $70k–95k CAD depending on experience and location, OTE $80k–115k CAD