Marketing and Communications Manager

Contexture is looking for a Marketing & Communications Manager to join their MarCom team.

Posted by: Brent Gural, Art Director & Creative Lead

In support of Contexture’s strategic goals and business plan, the Marketing & Communications (MarCom) Manager is responsible for strategic and tactical activities, including internal and external communications, product marketing, copywriting and editing, social media, public relations, event support, sales/recruitment support, and more.

This position is based in Phoenix, Arizona; Denver, Colorado; or Grand Junction, Colorado and requires local residency in one of these base locations. Contexture's strategic flexibility allows for local work-from-home opportunities.

Essential Duties and Responsibilities include the following:

• Support education and awareness campaigns through the development of content (research, writing, editing, information design), managing webinars, developing and deploying email campaigns, managing social media, community outreach, and media relations.
• Support engagement efforts, such as developing compelling success stories, use cases, member profiles, community impact reports, and other tactics that shine a spotlight on inspiring human-interest stories related to Contexture initiatives.
• Develop lead generation tactics and content (white papers, infographics, e-guides, blogs, etc.) designed to increase demand and support the Sales, Recruitment, and Account Management teams.
• Support sales and recruitment efforts through the development, deployment, and measurement of strategic tactics.
• Product marketing including market analysis, lead generation, content development, campaign deployment, internal training, and measurement.
• Provide marketing support for conferences, trade shows, webinars, and other events.
• Write newsletter articles, blogs, and social media posts, and review others' work to ensure proper messaging is used.
• Manage Contexture's social media and online presence as thought leadership in the healthcare IT industry.
• Develop educational content and assist with speaker preparation for presentations for virtual, local, and national conferences.
• Coordinate with and manage vendors and freelancers to meet organizational communications needs.

Skills:

• Well-rounded, multi-skilled MarCom professional with the ability to wear many hats.
• Proven multi-channel marketing skills (traditional channels, digital channels, and social media channels).
• Proven technical and creative writing skills, design skills, project management skills, time management skills.
• Prior management experience in planning and executing MarCom plans.
• Prior experience managing vendor relationships.
• Strong written and oral communication skills; comfortable presenting to small and large, diverse groups of stakeholders.
• Strong analytic and organizational skills.

Education/Experience:

• Minimum of 5-7+ years of MarCom experience, preferably in related industries (healthcare, primary/behavioral health, or health and human services).
• Bachelor's Degree in Marketing, Communications, or related field required.
• Working understanding of health information technology (HIT) and health information exchange (HIE) preferred.

Compensation: $5,757 - $6,583/month.

As a non-profit organization, Contexture does not provide employment-based visa sponsorship.