Lead Copywriter

We’re growing at Darn Tough.

I want to share that we’re hiring two key roles on the Content + Creative team: Copywriter and Lead Copywriter.

We’re building a team grounded in craft, clarity, and a strong point of view. People who understand the power of words and use them with intention to move the brand forward. These roles will play an important part in shaping how we show up across campaigns, product storytelling, and every touchpoint in between.

If you’re a Copywriter who thrives in a collaborative, high-standard creative environment, or a Lead Copywriter ready to help elevate and guide messaging across initiatives, we’d love to hear from you.

Please share with anyone who would be a strong fit for one of the roles and the brand.

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The Company:

Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit. With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.

Job Summary:

As we continue to scale one of the fastest growing apparel brands, we are seeking a strategic, hands-on Lead Copywriter to set messaging direction and define how the brand communicates and tells its story across campaigns and consumer touchpoints. This role owns messaging strategy, concept development, and copy standards; ensuring brand voice and tone are clear, cohesive, and impactful across all initiatives. The role provides daily guidance, feedback and instruction to lower level copywriters to ensure brand voice is consistent and effective.

Working in close partnership with the Director of Content + Creative, Manager of Corporate Communications, and creative, marketing, and cross-functional teams, the Lead Copywriter shapes and evolves the brand’s voice, narrative, and messaging frameworks to support brand and business objectives.

The Lead Copywriter leads copy from concept through execution, setting the standard for quality, consistency, and effectiveness. This role mentor’s copywriters, manages workflows, and elevates the overall strength, cohesion, and strategic impact of brand messaging.

the starting salary for this role is $90,000-$105,000 based on experience

Key Responsibilities:

Messaging Strategy & Creative Development

• Lead messaging concept development and strategy for brand and product campaigns across all channels.
• Establish, shape, evolve, and uphold brand voice, tone, messaging standards, and copy systems to ensure consistency and clarity.
• Translate business and marketing objectives into compelling messaging frameworks and creative concepts.
• Lead copy development from initial concept through execution, ensuring alignment with approved creative direction.
• Clearly articulate messaging rationale, decisions, and strategic intent to internal teams and stakeholders.
• Contribute to naming, storytelling, product messaging, campaign narratives, and brand defining initiatives.
• Ensure messaging maintains cohesion and impact across all channels.

Team Mentorship

• Provide direction, mentorship, and feedback to copywriters, fostering growth in craft, creative thinking, and strategic messaging.
• Delegate work effectively across internal and freelance resources, ensuring quality, consistency, and efficiency.
• Foster a collaborative, solutions-oriented environment that encourages creative excellence and accountability.
• Proactively manage feedback, resolve challenges, and maintain smooth messaging workflows across projects.

Collaboration & Stakeholder Engagement

• Partner closely with the Director of Content + Creative, Design Lead, Manager of Corporate Communications, Marketing, and Project Management to deliver cohesive, on-brand copy.
• Collaborate with designers, content creators, and external partners to ensure alignment between messaging and visual execution.
• Present messaging concepts clearly and confidently, incorporating feedback while maintaining messaging integrity.
• Support leadership, including Founder and strategic initiatives, with thoughtful, brand aligned messaging.
• Partner with Project Management to ensure copy deliverables are completed on time, on brief, and on brand.

Brand Stewardship & Quality

• Own messaging decisions and executional standards, ensuring all copy aligns with established brand voice and messaging frameworks.
• Maintain consistency and cohesion across creative outputs, identifying and resolving messaging inconsistencies.
• Continuously refine and elevate messaging standards, processes, and copy output quality.
• Contribute to the evolution of brand narrative and messaging systems as the brand grows and expands.

Qualifications:

• 7–10+ years of professional copywriting experience, with a strong portfolio of brand and campaign work.
• A bachelor’s degree in a relevant field or equivalent experience
• Proven experience leading messaging strategy and concept development for large-scale, multi-channel campaigns.
• Mastery of short and long form copy, including campaign messaging, storytelling, product copy, naming, and brand narratives.
• Demonstrated experience mentoring and developing copywriters and freelancers.
• Strong ability to translate strategy into clear, compelling messaging frameworks and executions.
• Experience collaborating cross-functionally with designers, marketers, leadership, and external partners.
• Strong presentation and communication skills, with the ability to articulate messaging strategy and creative rationale.
• Experience working in fast-paced, deadline-driven environments managing multiple priorities simultaneously.
• Familiarity with Adobe Creative Suite, Figma, and modern creative workflows.
• Highly organized, collaborative, proactive, and solutions oriented.

Success in this Role Looks Like

• Messaging across all channels is clear, cohesive, compelling, and consistently aligned with brand voice and standards.
• Providing direction and feedback to junior staff members
• Campaign messaging is strategically sound, creatively strong, and executed effectively across touchpoints.
• Copywriters are supported, growing, and delivering high-quality work aligned with brand standards.
• Messaging frameworks improve efficiency, consistency, and creative impact across teams.
• Creative and marketing partners view this role as a trusted messaging leader and collaborator.
• Copy execution elevates brand perception while supporting campaigns that drive engagement, connection, and measurable business results.
• Messaging direction helps define and strengthen the brand narrative as the company grows.

Working Conditions:

• Office Environment – some exposure to manufacturing environment
• Hybrid schedule – ability to be on site at least 3 days a week
• Flexible nature to manage competing and changing priorities
• Occasional travel on as needed basis

At Cabot Hosiery Mills, we have a list of shared company values – one of them is We Value Differences. Where you come from, how you identify, your age, and other descriptions are something that makes you, you, and we respect that. We’re an honest group of people and work hard, if you like that, we encourage you to apply.

This job description should not be interpreted as a complete list of all the duties, qualifications and responsibilities performed by the jobholder.  To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities and expectations of this position. This job description does not constitute an offer of employment, continuous employment or an employment contract. Reasonable accommodation will be considered to enable individuals with disabilities to perform the essential functions of this position.

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