Head of Editorial

Do you have experience building editorial teams from the ground up and love writing and psychology?

We might have the perfect job for you.

We're hiring a Head of Editorial at ProWritingAid to help more storytellers have the confidence to share their stories with the world.

Link to the job post in the comments.

Posted by: Chris Banks

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Job Title: Head of Editorial

Location: Remote (EU or UK)

Type: Full-time

About ProWritingAid

ProWritingAid already serves an audience of over one million writers around the world. Now, we want to deepen that impact—not just by improving craft, but by helping writers gain a deeper understanding of their minds.

Writing is one of the hardest things a human can do.

It demands vulnerability, identity, cognitive strain, and emotional endurance. Most writers don’t quit because they lack talent. They quit because writing is psychologically taxing.

Chris Banks, CEO of ProWritingAid, is on a mission to change that and help bring more life-changing books into the world.

His upcoming book, The Writer’s Mind (Penguin early-2027), explores the psychology of writing—why it feels so difficult, how identity shapes creative output, and how writers can build the mental resilience to keep going.

To accelerate this mission, we're looking for a Head of Editorial to build the demand-generation platform around these ideas. This person will turn the psychology of writing into a category-defining content engine—creating articles, newsletters, podcast, video content and thought leadership that connects with writers wherever they in the writer journey. Their goal will be to grow and nurture a large audience, deepen writers' understanding of themselves and their creative process, and ultimately help more people discover and benefit from ProWritingAid.

About the role

We are building on our existing demand capture acquisition model to create an editorial-led demand generation engine. Our ambition is to reach writers, and those who dream of writing a book, before they are actively searching for a tool or even “in-market” for one.

You will build and lead the editorial function that makes that happen.

This means deciding what ProWritingAid publishes across platforms, setting the editorial voice, directing on-camera talent including the CEO and creators, and building a content system that runs at scale. You will own the email newsletter, Substack, shape the podcast, develop the YouTube brief, and make sure the short-form content on TikTok and Instagram comes from the same editorial thinking as the long-form work.

You will report to the VP of Marketing, collaborate with social, lifecycle, community, and partnerships teams on distribution, and work closely with the CEO to shape content direction.

What this role is not

• Not an SEO content function
• Not social media management
• Not a project manager for the content calendar or production schedule

We’re looking for editorial leadership to grow and nurture an audience of writers. The right candidate will have strong opinions about what is worth publishing and why, and experience to direct creative work across formats and talent.

Why this role is special

• Few roles offer the chance to build an editorial operation from scratch inside a profitable, bootstrapped company with one million existing readers/viewers
• The psychology of writing is a rich content area:
  • Why writers abandon projects
  • What makes someone believe they are a writer
  • What finishing a book actually costs
• The audience of writers and aspiring writers is large, engaged, and actively looking for thoughtful content about the realities of writing

You're a great fit if you:

• Have worked in media, journalism, publishing, or a creator-led brand, and bring strong editorial judgment to content decisions
• Bring a clear editorial point of view on what is worth publishing and why, and set a high bar for quality across all outputs
• Understand how ideas travel across formats—a Substack essay, podcast angle, YouTube video, TikTok hook—and can brief and direct others to execute effectively across each
• Are exerienced in distribution strategy and audience growth, tailoring content for different channels rather than simply repackaging it
• Track what’s working through acquisition impact as well as engagement, and understand how content builds top-of-funnel growth
• Are drawn to the psychology of writers: why they don’t finish, how identity shapes creative output, and what it costs to finish writing a book
• Have experience directing contributors, including senior stakeholders on camera
• Can build systems as well as generate ideas—producing strong content and building a repeatable process to produce it consistently are both essential skills
• Use audience feedback, data, and qualitative signals to continuously refine editorial direction
• Are a native English speaker based in the UK or Europe

Strong preference for candidates who have:

• Run an editorial function across more than one platform or format
• Commissioned and edited long-form work, not only created it
• Built or grown an audience in a creator or media context

Why Join Us?

• Remote flexibility - You can work from wherever (and whenever) you are happiest. The company is UK-registered, but we have employees in more than 10 countries. Ideally you’ll be based in a UK, European or East Coast US time zone..
• Tackle meaningful problems - Help us improve a product that helps creative writers worldwide.
• Learning & growth support - We offer mentorship, training, a dedicated learning and development budget, and a highly supportive culture of continuous development.
• Fast-growing & agile environment - Your work will have a visible impact, and we encourage experimentation and new ideas.
• Annual meet-up - Every year we bring the full company together to plan, learn, and play.