Head of Content Marketing

I'm genuinely excited about this one: We're hiring a Head of Content Marketing at Pragmatico.

This role is personal for me. I come from a consumer background where brand isn't just marketing, it's the foundation of everything you build.

At Pragmatico, we're helping mid-market companies become AI-native. But the best transformation work in the world doesn't matter if you can't tell a compelling story about it. That's what this role is about.

We're looking for someone who can...

- Build our content engine from the ground up: launching our newsletter and podcast, managing multi-channel distribution, and turning our client work into media-worthy stories. 

- Strategize AND execute in equal measure

- Spot narrative gold in operational details 

- Get their hands dirty building the systems that scale

This person will work directly with me. They'll shape our voice, drive our thought leadership, and help position Pragmatico as the authority on AI transformation as we scale.

If you're a strategic storyteller who gets fired up about building content engines, can juggle podcasts, speaking tours, and editorial calendars without breaking a sweat, and isn't afraid to challenge conventional B2B marketing playbooks, let's talk.

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Pragmatico helps companies transform the culture around AI so that its use becomes a daily habit, enabling them to achieve productivity gains quickly. We're a values-driven company led by exited founders, already cash-flow positive and well-capitalized. This is your chance to get in on the ground floor to shape how we deliver transformation, grow alongside a rapidly scaling company, and help organizations fundamentally reimagine how they work.

As Head of Content Marketing, you'll work directly with our co-founder to develop and execute the content strategy that establishes Pragmatico as the authority on AI transformation. This role sits at the intersection of content strategy, content creation, media strategy, and operational execution. You'll launch our newsletter and podcast, manage AI-powered content systems that extract insights from client work, and oversee multi-channel distribution. You'll drive our content strategy, creating compelling content, and managing the operational logistics that keep our media engine running.

This is a fully remote role, open to candidates based in the U.S.

Responsibilities

• Drive overall content strategy and manage editorial calendar to ensure coordinated execution across all channels and position Pragmatico as the thought leader in AI transformation
• Plan and execute integrated content campaigns around major launches and thought leadership initiatives to drive awareness and pipeline
• Develop sales enablement materials and customer marketing assets, including case studies, testimonials, pitch decks, one-pagers, and ROI calculators to support pipeline conversion
• Strategically position the co-founder as a thought leader in AI transformation through targeted content, speaking opportunities, and participation in key industry conversations
• Launch newsletter and write pieces for it, curating industry news and rotating content between transformation autopsy, blueprint, Index analysis, and operator playbook formats
• Create social content for LinkedIn and X/Twitter, transitioning from curation-heavy to original-heavy as proprietary content from client work increases
• Launch and coordinate weekly podcast production, including guest scheduling, contractor management, creating clips, and multi-channel repurposing
• Identify speaking opportunities for our PR partner to pitch, creating compelling angles and narratives, then manage event logistic,s including coordination, content prep, and follow-up
• Execute multi-channel distribution strategy across LinkedIn, X, YouTube, and blog, repurposing content to maximize reach and implementing SEO/AEO for discoverability
• Leverage data-driven decision making through content performance analytics and A/B testing, manage AI-powered content repository and brand voice frameworks, and monitor competitive landscape to maintain differentiation

Qualifications

• 5-8 years of experience in B2B content marketing with demonstrated ability to spot media-worthy stories and manage complex logistics
• Demonstrated ability to think strategically about content's role in business growth, audience development, and pipeline contribution
• Comfort with content analytics tools and data-driven decision-making to optimize content performance and strategy
• Exceptional organizational skills with the ability to manage multiple workstreams simultaneously, including podcast guest pipeline, speaking tour logistics, and contractor relationships
• Strong editorial judgment to identify which client moments and data points are media-worthy versus noise
• Excellent writing skills with the ability to turn raw client insights into compelling stories
• Comfortable with AI tools and automation, excited about building systems that extract insights from unstructured data
• Understanding of operator and executive audiences in a B2B context
• Scrappy executor comfortable wearing multiple hats in an early-stage environment without heavy creative direction
• Ability to work collaboratively with PR partner, dividing responsibilities between opportunity identification and relationship building

About Pragmatico

Pragmatico transforms mid-market companies into AI-native to win in the AI economy. Founded by exited, operational business leaders, the firm guides companies through every stage of AI transformation: AI vision, policy, psychological safety, training/upskilling, and adoption and ROI analytics. Pragmatico's mission is to make AI adoption human, practical, and permanent. Learn more at www.pragmatico.ai.

Equal Opportunity Statement

Pragmatico is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification that is protected by applicable law.

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