Head of Brand

WHO WE ARE

We're a founder-led, better-for-you snack brand with clean ingredients, craveable products, and a lot of momentum. You'll find us at major national retailers, including big-box and club stores, and we're growing fast. Our founder is a credentialed expert and media personality whose story and credibility are at the heart of the brand. We fuel athletes, parents, busy humans, and everyone in between.

We're bold, we're fun, and we don't take ourselves too seriously. If you want to build a brand with real personality, you'll fit right in.

THE ROLE

We're looking for a brand leader to take us into our next chapter: someone who can set the vision AND make the work. This is the brand seat, reporting directly to the Founder & CEO. You'll shape how the world experiences the brand: our founder story, our voice, our packaging, our campaigns, and every piece of content that stops the scroll. From the shelf at national retailers to every touchpoint beyond, you'll have the runway to build this into a household name.

The role is equal parts strategy and execution. You bring deep creative instincts and a real point of view on brand, paired with a commercially minded approach to building one. You have deep experience in content and social, and you know what it takes to run a modern influencer and creator program. If you're ready to bring all three together and take a brand to new heights, keep reading.

You'll lead our social and creator function, with a Senior Manager on social/creator reporting to you. You'll spearhead our content and shape how the brand shows up everywhere it lives. You'll also direct our agency, freelance, and production partners to keep great, on-brand work shipping at the speed a breakout brand demands. You are the steward of the brand, and you'll grow the team that scales it.

WHAT YOU'LL OWN

• Brand strategy & DNA: Partner with the founder to shape our brand pillars, voice, positioning, messaging, and visual identity so we're unmistakable everywhere we show up.
• Founder platform & storytelling: Bring our founder's story, credibility, and point of view to life in an authentic, consistent way across content, social, PR, media, speaking, and partnerships. It's one of our biggest moats, so make it sing, and always tie the founder's growing platform back to brand awareness, trust, and demand.
• Creative direction: Set and hold the craft bar across photography, video, design, copywriting, and content. Source, brief, and manage the freelancers, agencies, partners, and photographers who bring it to life. Concept the campaigns, then help make them.
• Packaging: Partner with the founder and our design agency on packaging and shelf presence so we win the moment of truth in the aisle.
• Campaigns & launches: Develop breakthrough brand campaigns and seasonal moments that drive awareness and love. Create activations that celebrate our key retail partners.
• Social, creator & community: Lead the strategy and the team behind our social presence, influencer/creator programs, and fan community.
• PR & earned media: Own the brand and founder story in the press, and direct our PR partners to land coverage that builds awareness and credibility.
• Agencies & partners: Brief, direct, and hold the bar for agencies, freelancers, photographers, videographers, and designers so misses don't land on the founder's desk.
• Culture & trends: Stay ahead of what's next and keep finding fresh ways to tell our story and reach new fans.
• Collaboration: Partner with Operations, Sales, and Finance so the brand is applied consistently across the company. Make sure advertising across platforms and the full consumer journey line up with the brand foundation.
• Team building: Grow and mentor the brand/creative function as we scale.

WHAT YOU BRING

• 8+ years in brand and creative leadership, ideally in CPG, food & beverage, wellness, or a fast-moving consumer brand.
• A true dual-threat: a sharp strategic thinker with real creative and brand instincts, someone who thinks in brand as naturally as they think in strategy. This is non-negotiable.
• A portfolio that proves it: packaging, campaigns, and brand systems people remember. We want to see the work, not just hear about it.
• Exceptional storytelling and the ability to translate a founder's vision into brand and creative that fans truly connect with.
• Real experience directing agencies, freelancers, and production partners to a high, consistent bar.
• People leadership: you can manage, develop, and level up a talented team.
• Range across social, content, digital, retail, and packaging creative.
• A self-starter who thrives in a fast-paced, entrepreneurial environment where priorities move quickly, and who loves owning the outcome.

WHY JOIN US

• Be part of one of the fastest-growing food & beverage brands in the country, with national recognition for our growth.
• Work directly with a founder who is a recognized expert and media personality, and who is fully, happily in the brand with you.
• Real ownership of a major brand function. This is not a supporting role.
• A brand with built-in humor, a loyal fanbase, and content that practically writes itself.
• Competitive salary, plus medical, dental, and vision benefits, and plenty of free product.

We are an equal opportunity employer.

Posted by: Jess Monteiro, Senior Principal Brand Creative Agent