GTM Engineer

We're hiring our first GTM Engineer at Foorm.

You'll own free-to-paid conversion, outbound infrastructure, CRM logic, and the systems that connect product usage to revenue.

Good fit if you've worked on free-to-paid at a B2B SaaS product, know Clay/Apollo, and can write scripts to automate what doesn't exist yet.

This is a fully remote position with a competitive salary & equity.

Bonus points: include a short note on a GTM system you've built and the results it drove.

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About the role

You build the infrastructure that makes GTM work at scale, and you run the paid channels that drive acquisition. That means owning both sides: the outbound pipelines, CRM logic, and enrichment workflows that enable the sales motion; and the Meta, Google, and LinkedIn campaigns that drive top-of-funnel traffic. You close the loop; the same person who builds the attribution stack also reads it to make better campaign decisions.

What you'll do

• →Build and maintain outbound infrastructure: ICP list building, lead enrichment, and sequencing via Clay, Apollo, or equivalent
• →Own the GTM data stack: CRM setup, contact routing, pipeline hygiene, and lifecycle stage logic
• →Automate repetitive GTM workflows: Lead scoring, handoff triggers, follow-up sequences, churn signals
• →Build and maintain attribution: Connecting ad spend, organic signals, and product usage to revenue
• →Integrate the GTM stack with the Foorm product via webhooks and APIs so signals flow without manual work
• →Build internal dashboards and Slack alerts that give the team real-time visibility into the pipeline and spend
• →Identify where free users stall and build automated nudges, in-app triggers, and email sequences that move them toward paid
• →Design and run conversion experiments — upgrade prompts, trial flows, paywall positioning — and ship the winning variants
• →Build lead scoring logic that flags high-intent free users so the team can prioritize outreach at the right moment
• →Instrument the activation funnel to surface which behaviors correlate with conversion and which predict churn

What we're looking for

• →Proven hands-on experience running paid performance campaigns (Meta Ads and/or Google Ads) with real budget accountability
• →Hands-on experience with GTM tooling: Clay, Apollo, HubSpot, or comparable outbound and CRM infrastructure
• →Comfortable writing scripts and automations (Python or JavaScript) to solve data and workflow problems
• →Strong grasp of B2B SaaS GTM motions; ICP, buying signals, outbound sequencing, and pipeline stages
• →You think in funnels; CAC, ROAS, activation rate, and LTV are second nature
• →You treat broken workflows as engineering problems, not ops tickets

Nice to have

• →Experience with enrichment APIs (Clearbit, ZoomInfo), revenue attribution tools, or AI-powered outbound tooling

Perks & benefits

• ✦Meaningful salary company with real early traction
• ✦Competitive salary benchmarked to Nigerian market rates
• ✦You'll own the GTM stack and paid channels end-to-end from day one
• ✦A small, fast, technical founding team that has built and scaled products before
• ✦Fully remote, async-friendly culture