Growth-led Content Marketer

I’m looking for a Growth-led Content Marketer to join our marketing team at Tagalys. Honestly, you'd make it a team (It's only me for now).

This isn’t a X blog per week kind of role. It’s more of a writing content that has high value and high impact.

You’ll write clearly. Think strategically. Ship fast. Experiment across positioning and channels. Kill what doesn’t work fast. And help shape how the world sees us.

We’ve got a product customers love, a solid foundation, and a lot to say; we need help saying it better, louder, and smarter.

If you’re someone
- who’s been in a 9-5 that doesn’t light you up
- are a marketing generalist,
- who wants to build playbooks, not just follow them

I’d love to talk to you.

We’re thoughtful, scrappy, and care deeply about doing good work with good people. JD is in comments (with a screening questionnaire to filter any noise)

Fellow LinkedIn folks, if you know someone who would be a good fit, please refer them. Thanks in advance!

---

Location: Chennai, India (ideal) / Remote (must visit Chennai occasionally)

CTC: 9-12LPA

About Tagalys

Tagalys is a visual merchandising platform built for fashion and lifestyle brands on Shopify. We work with brands like Fila, Crocs, Lovisa, Timex, Meshki, and many more across the UK, US, Australia, and beyond.

We’re a bootstrapped, profitable startup helping fashion and lifestyle brands merchandise smarter. Our customers use Tagalys to reduce hours of manual effort and turn product discovery into a highly curated, high-converting experience.

Our product is world-class, our customers love us (seriously, read our G2 reviews), and now we need to show up more consistently, creatively, and compellingly – across search, social, events, and every other moment that matters. That’s where you come in. 

The Role

We’re looking for a Growth-led Content Marketer who loves writing and storytelling but also cares about who it’s reaching and why it matters. 

This is not a “write 4 blogs a month” role. It’s also not performance marketing. "Growth-led" here means:

• You write with purpose
• You create assets that unlock conversations
• You care about reach, resonance, and what happens after someone reads your work

You’ll work closely with our Head of Marketing (Hi, I’m Radhika Chugh 👋) to build and execute a content engine that supports demand, shapes perception, and puts us in front of our ICPs (fashion/lifestyle brands on Shopify in the UK & Australia)

If you're a clear thinker, strong writer, and a marketing generalist in the making, this might be the perfect next step for you.

Key Responsibilities (What we’ll count on you for) 

Content Strategy & Execution

• Turn our product features into benefits that fashion merchandisers actually care about
• Write compelling narratives that make fashion brands want to work with us
• Create content that ranks in Google and shows up in GPT-like tools (GEO/LLM focus)
• Develop assets like landing pages, case studies, comparison pages, co-marketing content, blogs, and snackable POVs

Social media & brand presence 

• Plan and execute a strong LinkedIn + Instagram calendar (2–3x/week)
• Repurpose insights from the founder, sales, or CX into social content 
• Create posts that are high-context, shareable, and useful to our ICPs (without being salesy)

Partner Activation & Enablement

• Create co-branded content with partners (e.g. webinars, case snippets, ROI tools.
• Make it easier for partners to pitch Tagalys to their clients
• Coordinate campaigns that amplify both our reach

Research & Thought Leadership

• Dive into fashion eCommerce trends, merchandising best practices, and SaaS GTM strategy
• Use this research to shape our content POV and editorial plan

Marketing Operations & Analytics

• Run monthly reviews — what worked, what didn’t, and why
• Track performance, iterate fast, and push to improve every month
• Test new channels, be scrappy, and find non-boring ways to market.

Requirements

• 3-5 years of marketing experience, with at least 1 year in SaaS.
• A strategist's brain and a doer’s bias — you move from idea to execution quickly
• Strong writing and storytelling skills — human, not robotic
• Comfort across formats: blogs, decks, emails, social, landing pages
• You’re research-driven and curious — you connect dots others miss
• Active on LinkedIn—you naturally spot stories worth sharing and understand what performs well. (Good to have)
• Comfortable using tools like Canva/Figma + AI writing/editing platforms 
• Familiarity with Shopify or eCommerce brands is a huge plus
• Understands AI’s role in content—you know when to use it and when to rely on human instinct.
• Accountable & proactive—you take ownership and drive initiatives forward without handholding.

What we offer

At Tagalys, we know our people are our greatest strength, and we’ve built a culture that prioritizes growth, well-being, and shared success.

• Competitive compensation and performance bonuses.
• Comprehensive health insurance for you and your dependents
• Zomato Pro meal plan. Lunches are covered when you’re in the office.
• Menstrual leave for women’s well-being.
• Access to our fitness challenges to stay physically fit.
• ESOPs on request, so you can grow with us. (After 1 year with us) 
• Interest-free loans (after 1 year) to support your life outside work

How to apply

If this is your kind of role, we’d love to hear from you! 

1. Apply via Keka
2. Please complete this screening questionnaire while submitting your application. (This is a prerequisite for moving forward.)

---

⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

📢 Note that we are not affiliated with this brand or company. To support us, kindly let the recruiter know you found this job on CaveJobs.