Growth Lead

Come work with me!

I'm hiring for two new roles to come join me and really excited about it.

If you want to build something from scratch, with the power and autonomy to define the Alt21 marketing engine then these roles might be for you!

I'm looking for hungry, experienced, self-starters to come help me build something that I think will be really cool.

+ I think I'm alright to work with yano.

Heads up: The roles are UK and London based, with time in the office.

Any questions DM me!

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About ALT21

About Alt21

Alt21 is the Alternative Banking Platform, helping businesses hold, move, and manage money across currencies without the complexity of traditional banks or brokers.

We work with businesses operating internationally, providing clearer, more transparent financial tools that help them stay in control as they grow.

As we enter our next phase, we’re making our first dedicated growth hire someone who can build and scale an inbound growth engine that consistently drives high-quality demand.

The role

As Growth Marketing Lead, you’ll own inbound demand generation at Alt21.

This is a hands-on, high-impact role for someone who understands how to attract, convert, and nurture demand through content, paid media, SEO, and experimentation, turning interest into qualified pipeline.

You’ll work closely with the VP Marketing and commercial teams to drive predictable inbound growth, improve funnel performance, and build repeatable systems that scale.

What you’ll be responsible for

Inbound demand generation & pipeline growth

• Own and execute Alt21’s inbound demand generation strategy
• Drive qualified pipeline through paid media, SEO, content-led initiatives, and experimentation
• Build campaigns that balance volume, quality, and efficiency

Paid media & performance

• Plan, execute, and optimise paid campaigns across platforms such as LinkedIn and Google
• Test audiences, messaging, and creative to improve performance
• Manage budgets responsibly with a clear focus on ROI and pipeline contribution

SEO & organic growth

• Improve organic visibility and inbound demand in partnership with content and internal stakeholders
• Identify keyword and topic opportunities aligned to commercial intent
• Track and improve organic performance over time

Funnel optimisation & experimentation

• Own experimentation across landing pages, CTAs, conversion flows, and nurture journeys
• Use data to identify drop-offs and opportunities across the inbound funnel
• Build a culture of testing, learning, and iteration

Data, reporting & insight

• Own reporting for inbound growth and demand performance
• Translate data into clear insight and recommendations for the wider team
• Focus on metrics that drive revenue not vanity metrics

Cross-functional collaboration

• Work closely with Marketing, Sales, and Leadership to align on ICPs, messaging, and priorities
• Support sales with insight into what’s resonating with inbound leads
• Ensure growth activity reflects Alt21’s positioning, standards, and brand voice

What we’re looking for

• 5–7+ years experience in demand generation or growth marketing
• Hands-on experience with paid media platforms (LinkedIn, Google, etc.)
• Solid understanding of SEO and organic growth (you know how it works, even if you’re not a technical SEO specialist)
• Experience owning performance across the full inbound funnel
• Strong analytical skills and comfort working with performance data
• Commercial mindset: you care about pipeline quality and revenue impact
• Comfortable operating in a fast-moving, early-stage environment
• Clear communicator who enjoys ownership and collaboration

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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements. 

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