Growth Copywriter

Growth Copywriter (Performance Creative). The Absorption Company | Remote | Full-Time | Salary | US Based. Reports to: Director of Performance Creative and VP of Marketing.

About Us

The Absorption Company is a fast-growing DTC supplement brand built around proprietary absorption technology. We make supplements that actually work and we make ads that prove it. We are in an aggressive growth phase and our creative output needs to match that pace. We run performance creative across Meta, TikTok, Google, and CTV and we produce the kind of ads that stop thumbs, hold attention, and convert. This is not a brand copywriting team. This is a performance creative operation.

About the Role

We are hiring a Growth Copywriter to own the copy execution across our paid social creative pipeline. You will work directly with our Director of Performance Creative, Director of Brand Marketing, Director of E-commerce, Creative Strategists, and Designers to write high-volume, high-quality paid social ad copy across Meta, TikTok, Google, and other performance channels.

This is a pure execution role, but not a blind one. Our Creative Strategists build the messaging architecture (persona, funnel stage, claims, objections) and hand you a hypothesis-led roadmap. Your job is to take that plan and write copy that's sharper, cleaner, and more compelling than what the brief outlined, while staying inside the persona and message the strategist built. You're also the person in the room who pushes on how to say something to a specific audience, and who treats every hook and headline as something to be tested, not just written once and moved past. Partner closely with design to elevate static ad headlines to find messaging that resonates with our customers. Video scripts (AIDA, PASDA etc), and cross-department copy support are secondary functions you may assist with, but paid social copy is where the majority of your time lives.

What You'll Do

• Write paid social ad copy for 10+ concepts per day across Meta, TikTok, Google, and other performance channels: primary text, headlines, and CTAs.
• Partner with Creative Strategists on persona and messaging work: understand who we're speaking to and why, and adjust tone, angle, and hook style accordingly rather than writing one voice for everyone.
• Partner with the Director of E-commerce to write enticing landers for acquisition, leveraging messaging and persona insights.
• Write multiple angles per concept designed to isolate why one hook or headline outperforms another, not just to hit volume.
• Use performance signals (CTR, hook retention, thumb-stop rate) surfaced by the Creative Strategist to inform your next round of copy.
• Collaborate closely with Creative Strategists, designers, and editors to ensure copy is working with the creative, not against it.
• Assist with static ad copy and video script support as needed.
• Support UGC script review and founder-led content as requested.
• Flex into cross-department copy needs as they arise.
• Write compliantly within supplement and wellness advertising guidelines.
• Deliver fast, take feedback well, and iterate without losing quality.

What We Are Looking For (Required)

• 2+ years of copywriting experience in a performance marketing or DTC environment.
• A portfolio that includes paid social ad copy: Meta ad copy, hooks, headlines, static copy, or scripts.
• Proven ability to write short, punchy, declarative copy that drives action.
• Demonstrated ability to treat copy as an ongoing test, not a one-off write, comfortable generating variants meant to isolate what's driving performance (this can come from any channel with structured testing: paid social, email subject lines, landing pages, SMS).
• Experience adjusting tone and messaging for different audience segments or personas.
• Comfortable writing at high volume without dropping quality.
• Strong understanding of what makes a hook stop the scroll.
• Ability to write compliantly within brand and regulatory guidelines.
• Highly responsive and able to hit fast daily deadlines.
• Takes creative direction and feedback directly, applies it fast, and moves on.

Strong Bonus

• Experience writing copy for supplement, health, or wellness brands.
• Familiarity with FTC guidelines for testimonials and claims in the supplement space.
• Experience writing UGC scripts or on-camera talent direction.
• Background in email marketing copy.
• Familiarity with Meta Ads Library or TikTok Creative Center for competitive research.

We will not move forward with copywriters who:

• Have a portfolio built only on brand or long-form content without a direct response focus.
• Cannot demonstrate experience writing paid social ad copy specifically.
• Need extensive back and forth to produce a clean first draft.

You're the Right Fit If...

• You can write 10 hooks before lunch and make each one feel distinct.
• You read an ad and immediately know which line is doing the least work.
• You understand that performance copy is not about being clever, it is about being clear.
• You take feedback well, implement it fast, and come back stronger.
• You thrive in a high output environment where the pace is real and the deadlines are daily.
• You are as comfortable writing a three word headline as you are writing a full UGC script.

Tools and Workflow: Project management (Asana, Notion, Monday.com); Communication (Slack, Email); File management (Google Drive, Dropbox); Ad research (Meta Ads Library, TikTok Creative Center); Content formats (Meta Feed/Stories/Reels, TikTok, Google, Email); Output target 10+ copy concepts per day.

How to Apply

Interested? Reach out directly at DanielR@absorbsome.com and CC Michael@absorbsome.com. We will follow up with next steps. Please include a portfolio or examples of paid social ad copy when you reach out. Meta copy, static copy, hooks, scripts, or any direct response work is what we want to see. Have fun with the subject line and the email. This is marketing, after all.

Posted by: Daniel Rivera, Senior Director, Growth Creative Strategy