Full-Time Remote (hybrid soon)
Applicant must reside in Lagos, Nigeria.
About GoWagr
GoWagr is a skill-based prediction and event contract trading platform that allows users to trade on their opinions, much like the stock market, but with events they understand and relate to. Whether it's politics, music, sports, or crypto, users leverage their knowledge and insights to participate in real-world, outcome-based markets.
Designed for a seamless and user-friendly experience, GoWagr enables users to make informed, skill-based trades based on the information they have access to, turning strategy and insights into financial gains. Our goal is to create a trading experience that merges predictive analytics, knowledge-driven decision-making, and event-based opportunities.
Role Overview
The ideal candidate is a strategic thinker with a strong understanding of digital marketing, content marketing, distribution, and data-driven growth. You will be responsible for executing performance marketing campaigns, managing influencer and community outreach, leading content marketing initiatives, and optimizing user engagement across channels. This role requires a balance of creativity and analytical rigor, with a focus on executing strategies that increase platform participation and retention.
Key Responsibilities
- Develop, execute, and optimize growth campaigns across multiple channels, including social media, paid advertising, influencer collaborations, and organic initiatives.
- Manage content marketing efforts, including platform content, newsletters, and educational resources to drive engagement and retention.
- Oversee GoWagr’s social media presence, curating and distributing content while managing community interactions.
- Lead and execute digital ad campaigns, tracking key performance metrics and optimizing based on data insights.
- Analyze user acquisition and engagement trends, make data-driven decisions, and report on marketing performance with actionable recommendations.
- Identify and collaborate with influencers, content creators, and industry communities to expand organic reach.
- Develop and implement targeted campaigns to educate users on prediction markets and event trading strategies.
- Stay updated on industry trends in financial markets, event-driven speculation, and digital marketing to identify new growth opportunities.
About You
- 3+ years of experience in growth, performance marketing, content marketing, or a related role, with a proven track record of driving user acquisition and engagement.
- Strong analytical skills, with experience using tools like Google Analytics, Mixpanel, and campaign management platforms.
- Experience with content marketing, digital storytelling, and social media management.
- Understanding of influencer marketing, partnership strategies, and community-driven growth.
- Proficiency in running paid campaigns across multiple channels, including Twitter, Instagram, and Meta.
- Ability to synthesize market insights and communicate complex ideas effectively.
- Background or interest in prediction markets, financial markets, or event-based contract trading is a plus.
Why You Should Join Us
- You get to work with smart and talented individuals who are enthusiastic about doing great work and being part of something with incredible potential.
- Medical insurance and coverage to ensure your well-being.
- Annual performance bonus.
- Sponsored and tailed growth initiatives.
- Employee stock option.
- New industry in the finance vertical with numerous opportunities to explore and grow.
How to Apply
If you're interested in this role, send a pitch to us and attach your resume, portfolio, or any other relevant materials.
We will reach out if we find your application a good fit.
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⚠️ Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements.
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