Global Content and Brand Lead

The Appinio marketing team is expanding! 🚀

We're on a mission to make market research faster and smarter for brands globally, and to support our next phase of growth, we're recruiting for two brand-new roles: Global Content & Brand Lead and Junior Content Marketing Manager.

We're scaling our content team to level up across both strategy and execution. The Global Content & Brand Lead will take full ownership of our overarching strategy and brand ecosystem, turning our vision into a high-impact growth driver across international markets.

If you (or someone in your network) are ready to shape how content works in a high-growth scale-up, we'd love to meet you!

Posted by: Arif Q., Talent Acquisition Expert Lead, Appinio

Allow us to introduce ourselves

Hello there! We're Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we're now humbled to call the world our playground, with over 260 employees spread across 13 countries (we're remote-first), 2600+ international clients, delivering research from +190 markets, globally.

Your mission as a Global Content & Brand Lead

As our Global Content & Brand Lead, you will own Appinio's entire content strategy and brand ecosystem — from narrative positioning and campaign architecture to content operations, localisation and performance. You'll transform our content function into a high-impact, scalable growth engine that drives measurable pipeline and revenue across international markets.

What you'll be doing

• Define and Own Global Content Strategy: Build and lead a comprehensive, data-informed content strategy across the full funnel — from awareness through to conversion — ensuring all content drives measurable pipeline and revenue impact.
• Lead Brand Positioning & Narrative: Shape Appinio's brand voice, positioning and messaging architecture. Ensure every piece of content and every campaign reinforces a cohesive, differentiated narrative that resonates with ICP-fit audiences globally.
• Architect Integrated Campaigns: Design and orchestrate integrated, multi-channel content campaigns — from reports, blog series and email nurtures to social, events and sales enablement — aligned to GTM priorities and business objectives.
• Scale Content Operations: Build scalable systems for content planning, production, governance and distribution. Own the content calendar, workflows and tooling to ensure consistent, high-quality output across teams and markets.
• Lead Localisation Strategy: Define and manage the global localisation framework, ensuring content is effectively adapted for priority markets while maintaining brand consistency and efficiency.
• Drive Thought Leadership & Executive Presence: Develop and execute thought leadership programmes that position Appinio's leaders and brand as authoritative voices in the market research and insights space.
• Collaborate Cross-Functionally: Partner with Marketing, Product Marketing, Sales, Customer Success and Regional teams to ensure content is aligned to commercial priorities, activated across channels and optimised for impact.
• Own Content Performance & Insights: Define KPIs, build reporting frameworks and use data to continuously optimise content strategy, proving ROI and informing investment decisions.
• Support Organic Growth: Work closely with the Organic Growth function to ensure content strategy supports SEO, AIO and AI-search discoverability, maximising organic reach and long-term visibility.

You will thrive in this role if

• You have 7+ years of experience in content strategy, content marketing or brand marketing, ideally within a B2B SaaS, scale-up or high-growth tech environment.
• You have a proven track record of building and scaling content functions that drive measurable business outcomes (pipeline, revenue, brand awareness).
• You are a strategic thinker with exceptional storytelling instincts and the ability to translate complex ideas into compelling, audience-first content.
• You have deep experience designing and executing integrated, multi-channel campaigns across the full marketing funnel.
• You have hands-on experience with content operations at scale — including planning, governance, tooling (HubSpot experience is a plus) and cross-functional coordination.
• You have a strong understanding of how search is evolving — including SEO, AIO/GEO and AI-driven content discovery — and how to embed these principles into content strategy.
• You are highly collaborative, comfortable working cross-functionally with Marketing, Sales, Product and Regional teams in a fast-paced, international environment.
• You have experience managing or mentoring team members and are excited about building a high-performing content team.
• You are fluent in English (native or near-native level required).

What's in it for you?

• Flexibility Policy - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens
• Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
• All the hardware you need and your own MacBook
• If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space
• Subsidised Urban Sports Club or ClassPass membership based on location
• In case you're located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces